Getting professional insight into the Volvo Ocean Race Team MAPFRE with Helly Hansen
Offering key Dutch media the once-in-a-lifetime opportunity to experience the Volvo Ocean Race and Helly Hansen’s extensive w
See the resultsThe Challenge
ADPR manages the social media platforms for Haseltine Lake, however the Attorneys do not support this activity through their own professional profiles (EG on LinkedIn). The Patent Attorneys at Haseltine Lake did not feel confident using social media for business purposes and to share the fantastic work happening at the European firm, so ADPR developed and implemented a series of social media training sessions to give them the tools to feel empowered to make the most of these platforms. In addition, ADPR also created handy guides for the Attorneys to refer back to after the sessions and ensured the delegates were using and maximising the social channels with regular check in points.
"The training sessions were really valuable for the Patent Attorneys and trainees at Haseltine Lake. It was useful for them to understand the work is that ADPR is doing and the sessions helped to ensure the team has credible and professional profiles, especially on LinkedIn."
The Solution
In order to overcome the attorney’s concerns when it came to social media, ADPR devised and delivered a series of training workshops with a particular focus on LinkedIn as the most appropriate social media channel for the target group. These were delivered to between four and six staff at each time to ensure the training was tailored and personal. This allowed the groups plenty of time and opportunity to discuss the challenges they face, and allowed ADPR to support the Attorneys with personal recommendations and advice.
To ensure the Attorneys remain confident in using social media platforms, ADPR provide ongoing support with any social media questions and check-in with the Attorneys at regular intervals to trouble shoot any problems or concerns they may have.
The Results
More than 20 Attorneys attended the various training sessions.
Attorneys updated their LinkedIn profiles in the sessions, with 1:1 support.
Attorneys commented that they feel more comfortable using the platform and will make the conscious effort to continue using
Detailed, individual recommendations were created and delivered to each attendee during the session
Follow up contact made to ensure platforms were being used and maximised
If you liked this public relations and social media case study, browse our work page for more examples of our campaigns.
If you’d like a no-obligation discussion about your marketing communications, please get in touch with us on hello@adpr.co.uk or call 01460241641.
Launching the RNLI & Helly Hansen partnership
The global launch of the new strategic partnership between Helly Hansen and the RNLI
See the results
Honing Shakespeare’s comms
Communicating Shakespeare’s award-winning messages across the marine market
See the results
#BVIparty
The social & online campaign that boosted the BVI’s credentials as a foodie destination
See the results