Results for tag: Work.
How to use celebrity seeding to boost your consumer PR activity
The Instagram-effect means that in our current world, celebrities and influencers are king. Brands have learned that collaborating with the hottest names capitalises on this trend and provides a valuable link to consumers’ lives. But before writing a cheque to Kylie Jenner for $1,000,000 for an Instagram post, read our guide on how to use celebrity seeding to boost your consumer PR activity.
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Relevance and trust in the media are more important than ever
ADPR’s media monitoring partner, Cision, recently released its 2019 State of the Media survey - the company’s 10th annual survey, which collected responses from 1,999 journalists across 10 countries.
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Measuring the effectiveness of your PR activity
One topic that is always hot on the PR industry agenda is how to tackle the evaluation and measurement of PR campaigns. The PR industry has moved at a rapid pace over the past decade and with this has come a significant shift in the ways PR professionals are asked to demonstrate the effectiveness of their work. Now, any good PR pro will be measuring the effect on outcomes rather than the measurement of outputs, with the PR objectives aligned to an organisation’s main business goals.
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November is Measurement Month!
The single biggest issue in public relations and communications today is the issue of measurement. Currently there is no standardised, one-size-fits all approach to measuring the impact of PR and communications activity and – as a result - it is notoriously difficult to “prove” its worth as part of the marketing mix.
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ADPR’s Consumer PR 101
Do you need to raise awareness and increase demand for your consumer facing product or service?
Do you have a really cool product or service that you want more people to know about?
Then read on for ADPR’s ultimate guide to creating a consumer PR campaign and find out how to raise excitement, brand awareness and ultimately, sales for your business.
Somerset Business Awards launch event
Sophie attended the launch of the 2018 Somerset Business Awards at a black-tie cocktail reception held at the Castle Hotel in Taunton on Thursday 31st May.
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How to maximise exhibitions using social media
The start of the Boat Show season has kicked off with Palma Yacht Show at the start of May, shortly followed by London On The Water. If you are exhibiting at any show, now is the time to get your social media platforms and content schedules ready to help maximise your investment.
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Bringing communications out of the shadows
Do you use WhatsApp or similar to share business information? Is the use of personal messaging devices for work covered in your company information security and data policies? Are your colleagues choosing to use personal devices rather than existing official channels to communicate?
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