Results for tag: Work.
PR’s role in the battle against fake news and how to maintain brand integrity
In this time of fake news and propaganda the question of ethical communication has never been more important.
As the pandemic has developed, there has been a significant increase in the posting of fake news and false information, due to the algorithms underlying social media platforms. Researchers note that people naturally repost messages on the basis of their popularity, rather than their accuracy. Fact-checking has been unable to keep pace. Such false information is particularly dangerous because, as noted above, it tends to be retained for a long time, irrespective of the facts. Source: Schalit, N., 2020. The Conversation
Read More
Scarily good campaigns in honour of Halloween
Halloween celebrations are looking considerably different this year. With large in-person gatherings discouraged and traditional trick or treating unlikely for many, some may look at the spooky season as a closed coffin. However all is not lost! Halloween is an opportunity for brands to have some freakishly good fun and engage with their target audiences. See below for our top picks, rounding up some of our favourite campaigns in honour of Halloween!
Read More
2020 World Mental Health Day – How much progress have we made and are we really ok?
As we start to approach the end of a year that has seen people’s lives turned upside down, 2020 is likely to be the most poignant event in World Mental Health Day’s 28 year history. Its theme, Mental Health for All, is certainly one that will resonate across the globe.
The day was first launched in 1992 by the World Federation for Mental Health. Commemorated annually on October 10th, World Mental Health Day is recognised for promoting mental health advocacy and educating people about its importance.
Creating opportunities for the next generation: Recruitment in the new normal
The Covid-19 pandemic has caused significant damage to the economy, resulting in widespread unemployment and the UK’s quickest drop in recruitment activity since 2009. In light of the recent news that the UK has officially entered into a recession, it’s understandable that recruitment may not be at the top of your to-do list, but getting the right people into your company now could bring huge benefits to your business in the long term.
Read More
Top grammar tips for businesses
PR Apprentice at ADPR, Kira, recently attended a PRCA webinar on ‘Getting to grips with grammar’, highlighting essential grammar tips for business writing. Led by PRCA trainer and self-acclaimed grammar enthusiast, Emma Ewing, we will be sharing some of Emma’s top grammar tips for business, so you too can brush up on the basics to make your writing the best it can be!
Read More
Planning for recovery post COVID-19
All of us have been affected in one way or another by COVID-19. Many businesses have been hit hard, and we have all had to adapt to navigate in unknown territory — figuring out what is best for employees and families, whilst safeguarding the business. Here are our tips on how to start planning for recovery in your business in a post COVID-19 world, when things start to return to (almost) normal.
Read More
How to maintain visibility with your customers during COVID-19
We are operating in unprecedented circumstances right now. Many businesses have had to pivot their business models virtually overnight in order to keep going, some businesses have had to close completely and some are trying to stay open as best they can working with reduced teams and offering reduced products and services. Whatever situation your business has found itself in, its critical you maintain visibility with your customers in order to keep your brand front of mind – whether you are currently still operating or not.
Read More
Lili’s two months in Shanghai
As the year of the pig comes to an end and this weekend marks the beginning of the new Chinese Year - the year of the rat, it seems an appropriate time to share my recent experiences in China!
Read More
Amazing apprenticeships at ADPR
What better way to kick start the new year (new decade!) than with a new challenge? At ADPR, we’re big advocates for apprenticeships and we have an amazing opportunity on offer!
Read More
Preparing for the Digital Future
Jenny and Sophie recently attended the Chartered Institute of Public Relations 2019 National Conference, held at the British Library in London. With over 150 PR pros attending, the event covered a wide range of interesting topics relating to this year’s theme of preparing for the digital future.
Read More
How brands can use podcasts
Podcasts are a great, portable way for people to stay engaged and up-to-date with topics and people of interest. Over the last couple of years, brands have capitalised on the growing popularity of podcasts, with the likes of McDonalds, Johnson & Johnson and eBay all hosting their own.
Read More
OASIS planning model
We joined a small group of marketing and communications professionals at HM Land Registry in Plymouth to learn about the Government Communication Service’s OASIS planning model and hear about some exciting local campaigns who have used the model successfully.
Read More