Results for tag: Work.
How to protect your brand from cancel culture
Over the past year, cancel culture has become a hotly documented topic and the debate over whether it is a justifiable action looks set to rumble on for a while yet. But what exactly is cancel culture and how can businesses and brands avoid falling victim to it?
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Mastering media interviews
For most professionals, media interviews can be a daunting thought, especially if you haven’t done one before.
Prior to any interview it is important to be well prepared and feel confident and comfortable in what you’re going to talk about.
In today's blog we share our six top tips to help you master any media interview, you should also check out this week's podcast which tells you all you need to know about media relations.
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Your Definitive PR Toolkit
Public relations has evolved significantly over the years, even more so during the last 12 months as businesses learn to communicate in new and impactful ways. So, what do today’s marketers and communications professionals need to have in their toolkit? Read on to find out!
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Six easy ideas for repurposing your content
We all spend a lot of time, effort and money producing podcast and video content and at ADPR we are passionate about helping our clients get the most amount of value possible from every single piece. Below are our top ideas for repurposing your content!
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Basic PR Writing Skills
One of the most common questions we get asked is how to write for PR purposes. In this blog we’ll walk you through the basic PR writing skills you need and how they can influence the way you come across to a range of different contacts.
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The importance of digital PR
Whilst generating print coverage remains an important part of PR campaigns, with circulation figures for printed publications rapidly declining year on year, securing online coverage in the form of a digital PR campaign offers many significant benefits to businesses.
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What is content marketing and why does it matter?
There’s a lot of talk about content marketing and how it’s an essential element of any marketing mix, but what actually is it, and will it deliver for your business? Content marketing has been defined by the Content Marketing Institute as, “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” This is actually very similar to the definition of PR, and that’s why PR and content are so now closely aligned.
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We’re launching a podcast! And exciting podcast training news too!
We are super excited to let you know that we are launching the ADPR podcast, Revitalise & Grow. We’ve been working away on it for the past few months and can’t wait to share it with you soon!
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How social media can help to boost your retail PR campaign
We are sure that you are aware of the countless opportunities and possibilities that social media can bring to your retail brand. Social media offers so many creative ways to boost your business’ online presence and introduce you to a new audience.
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Why you should undertake market research
Conducting market research is an effective way for companies to obtain a realistic overview of their marketplace and helps you to make informed decisions about how to move your business forward.
You should consider what you want the outcome of your survey to be, or what sort of information you’d like from your survey, as this will help shape your research. It will give you an idea of what questions to ask, who you should be asking and most importantly, why you are doing the research.
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We need to build businesses that have purpose and thrive in complexity
“The pandemic represents a rare but narrow opportunity to reflect on, reimagine and reset our world”.
Klaus Schwab - Founder and Executive Chairman of the World Economic Forum