Results for tag: Work.
How to prepare for a media interview
Taking part in a media interview is your chance to create an impression, add something new and memorable to the topic being discussed and position yourself as a thought leader to elevate your brand. But this is only possible with considered preparation. Read on for our guide on how to best prepare for any media interview ...
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The five stages of PR planning
You can have all the best ideas and creativity in the world, but if you start powering ahead with tactics without decent planning and a firm strategy, the chances are it isn’t going to be effective and give you the results you want.
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The importance of having Mental Health First Aiders in the workplace
Every organisation has a legal obligation to provide adequate and appropriate equipment, facilities and personnel to ensure employees can receive immediate attention if they are physically injured or unwell at work, yet there is currently no legal requirement in place to have designated mental health first aiders in the workplace.
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How to use the OASIS planning model
The government’s OASIS planning model is an effective tool used for shaping all types of communications and campaigns, ensuring they are carefully planned, efficient and effectively evaluated as required.
We reviewed the five steps of the model in this blog and here we’ll discuss how you can put them to use within your own marketing campaigns. Or, you can check out this episode of our Revitalise & Grow podcast where we talk through each of the steps of the OASIS planning model and how to put it in to practice.
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What is PR?
PR is an area that is often misunderstood, so we're going right back to basics to iron out exactly what we mean by Public Relations (PR) and what the differences are between PR and advertising.
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The ADPR guide to successful news releases
A press release (or news release or media release) is a written communication directed at the media to announce something newsworthy. They are typically emailed to editors and journalists at newspapers, magazines, radio stations and TV stations with the aim of securing positive media coverage to boost a company’s profile.
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Illustrating your business through Instagram and Pinterest
Utilising social media effectively for your business can really help to switch your business up a gear. If you have a particularly eye-catching or visually appealing brand, products, or services, you are missing out if you aren’t already optimising the more aesthetic social media channels such as Instagram and Pinterest. Make the most of these platforms with our easy-to-follow guide below with everything you need to know about using Instagram and Pinterest for business—from setting up your account to creating a winning strategy.
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How B-Roll can make or break broadcast
When watching a news story, you probably don’t think too much about the B-roll involved but, B-roll has a very powerful part to play in any news story…
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Qualifications and courses for aspiring PR professionals
Qualifications are so important to develop the required skills and knowledge about the Public Relations (PR) industry. Although, prior to my PR role, I was far from aware of the options available in the industry! Having now achieved a PR qualification (a Distinction in the Higher Lever 4 PRCA PR Apprenticeship) and currently studying for another (PR & Communications Degree at Greenwich University) I want to share with you my personal suggestions and advice when it comes to the most prominent qualifications and courses to skyrocket your career in PR. For even more tips about starting a career in PR through an apprenticeship, check out our latest podcast, featuring special guest, Steph Umebuani - the PRCA’s Head of Apprenticeships.
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Top tips for communicating change in your organisation
Change comes in many different forms. It can be exciting and is essential to business innovation and growth, but it can also occur when a business is in crisis. Common reasons for making change include mergers and acquisitions, changes in personnel, redundancies, physical relocation, restructuring or operational changes to name just a few. Check out Episode 7 from Season 2 of our podcast, Revitalise & Grow, for more tips on managing change.
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How to write a captivating news release
We all dream of reaching our target audience through generating amazing coverage in our key media. If you want to generate purposeful press coverage for your business, you need to master the art of writing an effective news release! Primarily, you need to refine your strategy when thinking about what you want to include in your story, ensuring you have all bases covered, and have featured the attention-grabbing details that will turn a journalist’s head. But how long should a news release be? And what information must you include? We have collated a step-by-step guide to walk you through the process of drafting a captivating news release!
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Top tips for managing a PR crisis
It doesn’t matter what sort of company you have, there is always the potential for a crisis to occur and as the famous saying goes, “a reputation takes decades to build and seconds to destroy.”
With this in mind, we have put together some of our top tips for handling a PR crisis.
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