Results for tag: Travel PR.
The ultimate guide to brand storytelling
When it comes to marketing, attention is the most precious currency, with brands constantly looking for new ways to captivate their audience. Consumers are no longer simply looking for products and services, they crave experiences, emotions and a sense of belonging.
This is where brand storytelling can elevate your brand from forgettable to unforgettable! By infusing your brand with a relatable story, you humanise it, making it feel less like a soulless entity and more like a trusted friend.
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How to get your travel content seen without paying for advertising
So you’ve spent lots of time understanding what your audience wants and crafted the perfect content for your travel business which is engaging, helpful and entertaining, but what do you do to ensure people actually see it?
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What are USPs and how can you define them for your travel brand?
Marketing shouldn’t be about simply making people buy from you, you need to identify what makes your travel brand stand head and shoulders above the competition and then showcase this value to your customers in everything you do.
If someone were to ask you what your travel company does that makes it different to everyone else, or why they should buy through you, would you be able to answer them straight away? The answer to these questions are your USPs.
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Travel PR insider: post-Covid-19-world travel trends
The onset of Covid-19 has changed the world as we know it. The impact of Covid-19 and the responses to it have varied significantly from country to country. But as parts of the world open their borders up to visitors once again, the travel and tourism industry is beginning to see a glimmer of hope at the end of the tunnel.
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British Marine launches ‘Summer on the Water’ campaign
The trade body which represents marine businesses in the UK, British Marine, has launched its new ‘Summer on the Water’ campaign, which aims to inspire people to get out on the water and discover ‘waterlust’.
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2020 travel trends revealed: opportunities for the travel industry
With a shift in demographics and emerging technologies, it’s an exciting time for the travel industry. Whether you specialise in the hospitality sector, transport or entertainment, we’ve identified and rounded up the latest trends to help you stay on top. Embracing and maximising these travel trends is key to remaining relevant in the future.
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Lili’s two months in Shanghai
As the year of the pig comes to an end and this weekend marks the beginning of the new Chinese Year - the year of the rat, it seems an appropriate time to share my recent experiences in China!
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Top three competition ideas to build engagement for your travel brand
Competitions are a great way to build awareness and generate consumer engagement with your brand. Through entering the competition, consumers are automatically interacting with your post and your brand and the beauty of it all is, any brand can do it! Here are our top three ideas for hosting competitions for your travel brand.
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Tips for creating successful partnerships in the travel and tourism industry
There are countless opportunities for partnerships in the travel and tourism industry, but for the partnerships to be successful, you must be focused, plan and be prepared to put in the work.
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How travel brands can successfully build authentic relationships with influencers
Founder of Trusted Travel Girl, Valerie Joy Wilson, believes that the best adventures lie just off the beaten path and that the only way to make the most of your travel is to experience each city like a local, not a tourist. In this exclusive interview with ADPR, Valerie Joy Wilson shares her experience and advice on how travel brands can successfully build authentic relationships with bloggers and influencers.
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Set sail for a new career? New marine careers video launches
We recently announced that we are really pleased to be working with South Devon Marine Academy to raise awareness of its marine training courses. With 100% employability, students leave South Devon Marine Academy to pursue diverse careers in the marine industry – both onshore and on the water.
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