Results for tag: Top Tips.
Building a successful strategy for your event PR
Behind every successful PR event there is a killer event PR strategy. Getting the strategy right can be tough to nail sometimes – so, here are our top tips to getting the approach that brings event victory!
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8 top tips for a successful social media marketing strategy
Whilst every day is a social media day, in honour of the official Social Media Day hosted by Mashable and celebrated each year on 30th June (this year marks the tenth-annual global celebration!), we wanted to share some of our top-tips for creating a successful social media strategy.
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Tips for taking stunning food images
Whether capturing your avocado on toast brunch for your Instagram page or revamping a restaurant’s website with enticing images of dishes from the menu, here are some killer tips for taking images of food that look good enough to eat.
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How to use celebrity seeding to boost your consumer PR activity
The Instagram-effect means that in our current world, celebrities and influencers are king. Brands have learned that collaborating with the hottest names capitalises on this trend and provides a valuable link to consumers’ lives. But before writing a cheque to Kylie Jenner for $1,000,000 for an Instagram post, read our guide on how to use celebrity seeding to boost your consumer PR activity.
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Learning the craft of brand storytelling
As the county champions for the PRCA, we were pleased to welcome more than 15 of the region’s leading creative minds to the office this week to hear from international branding expert, Andy Green, who gave an insight into how develop brand storytelling.
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Ultimate event PR checklist
Organising a press event? Not sure where to start? We’ve given you a head start with our ultimate event PR checklist to help you organise the perfect press event.
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Relevance and trust in the media are more important than ever
ADPR’s media monitoring partner, Cision, recently released its 2019 State of the Media survey - the company’s 10th annual survey, which collected responses from 1,999 journalists across 10 countries.
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The Role of Digital PR in “Unicorn” Content Creation
The value of content is becoming increasingly important - people want to see articles, videos and posts that are engaging, interesting and informative rather than those that are just “clickbait” or written for the sake of content volume. Today, we’re looking at the idea of “Unicorn” content and explaining how it can be even more effective when combined with a distribution plan.
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Tips for creating successful partnerships in the travel and tourism industry
There are countless opportunities for partnerships in the travel and tourism industry, but for the partnerships to be successful, you must be focused, plan and be prepared to put in the work.
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Measuring the effectiveness of your PR activity
One topic that is always hot on the PR industry agenda is how to tackle the evaluation and measurement of PR campaigns. The PR industry has moved at a rapid pace over the past decade and with this has come a significant shift in the ways PR professionals are asked to demonstrate the effectiveness of their work. Now, any good PR pro will be measuring the effect on outcomes rather than the measurement of outputs, with the PR objectives aligned to an organisation’s main business goals.
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Measuring the success of your social media activity
As we draw closer to the end of 2018, now is the perfect time to come up with some new business goals for 2019. And in today’s competitive digital marketplace, working on your social media activity has never been more important... Here are a few surefire ways to grow and measure your social media campaigns.
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November is Measurement Month!
The single biggest issue in public relations and communications today is the issue of measurement. Currently there is no standardised, one-size-fits all approach to measuring the impact of PR and communications activity and – as a result - it is notoriously difficult to “prove” its worth as part of the marketing mix.
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