Results for tag: Top Tips.
Six easy ideas for repurposing your content
We all spend a lot of time, effort and money producing podcast and video content and at ADPR we are passionate about helping our clients get the most amount of value possible from every single piece. Below are our top ideas for repurposing your content!
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Basic PR Writing Skills
One of the most common questions we get asked is how to write for PR purposes. In this blog we’ll walk you through the basic PR writing skills you need and how they can influence the way you come across to a range of different contacts.
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The importance of digital PR
Whilst generating print coverage remains an important part of PR campaigns, with circulation figures for printed publications rapidly declining year on year, securing online coverage in the form of a digital PR campaign offers many significant benefits to businesses.
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What is content marketing and why does it matter?
There’s a lot of talk about content marketing and how it’s an essential element of any marketing mix, but what actually is it, and will it deliver for your business? Content marketing has been defined by the Content Marketing Institute as, “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” This is actually very similar to the definition of PR, and that’s why PR and content are so now closely aligned.
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We’re launching a podcast! And exciting podcast training news too!
We are super excited to let you know that we are launching the ADPR podcast, Revitalise & Grow. We’ve been working away on it for the past few months and can’t wait to share it with you soon!
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Why you should undertake market research
Conducting market research is an effective way for companies to obtain a realistic overview of their marketplace and helps you to make informed decisions about how to move your business forward.
You should consider what you want the outcome of your survey to be, or what sort of information you’d like from your survey, as this will help shape your research. It will give you an idea of what questions to ask, who you should be asking and most importantly, why you are doing the research.
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Why your business should invest in PR in 2021
Your business could be doing great things in the industry. You could be a pioneering disruptor, leading the way in product innovation or contributing to important corporate social responsibility initiatives. However, none of this matters if no-one has heard about what you’re doing. This is where having a highly effective PR campaign can help set your business apart from the competition.
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Our top 2021 social media predictions
I think its safe to say we’re all glad to see the back of 2020 and eager for better things to come this year! With the rapid pivot to online last year caused by the Covid-19 pandemic, social media’s importance has been crystallised. For many businesses, it was the one tool they had at their disposal to enable them to keep in touch with their customers. So, what do we think this year might have in store for us from a social media perspective?
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We need to build businesses that have purpose and thrive in complexity
“The pandemic represents a rare but narrow opportunity to reflect on, reimagine and reset our world”.
Klaus Schwab - Founder and Executive Chairman of the World Economic Forum
How to work with an agency for a product launch
Having worked with B2B and B2C companies to successfully launch new products or update existing product lines, we know that it can sometimes feel like there are lots of individual elements that companies know need to be integrated but there are time and cost pressures, test and manufacturing processes and internal processes that often make product launches more complex than anticipated.
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We are engaged!! And we have the data to prove it
2020 has shone a spotlight on work culture like nothing we’ve seen before. For the first time we have been physically disconnected from our colleagues on a daily basis and the familiarity of being in the same space as one team feels like a lifetime ago.
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PR’s role in the battle against fake news and how to maintain brand integrity
In this time of fake news and propaganda the question of ethical communication has never been more important.
As the pandemic has developed, there has been a significant increase in the posting of fake news and false information, due to the algorithms underlying social media platforms. Researchers note that people naturally repost messages on the basis of their popularity, rather than their accuracy. Fact-checking has been unable to keep pace. Such false information is particularly dangerous because, as noted above, it tends to be retained for a long time, irrespective of the facts. Source: Schalit, N., 2020. The Conversation
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