Results for tag: Top Tips.
How to create a PR media strategy
A well planned media strategy enables you to effectively communicate with the media and the public to achieve specific goals, such as building brand awareness, managing reputation, promoting products or services, or influencing public opinion, and forms a key part of your overall PR strategy.
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ADPR’s ultimate guide to blogging
While paid advertising and social media play vital roles in your marketing strategy, owning your media channels has never been more crucial. It's the power of owned media that truly sets your brand apart, establishing trust, authority, and long-term relationships with your audience. At the heart of owned media lies blogging—a dynamic platform that should serve as the cornerstone of your content marketing strategy. But why is blogging such a key ingredient in today's digital landscape?
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Writing for different audiences
When it comes to communication - one size definitely doesn't fit all! Whether you're crafting content for a tech-savvy Gen Z crowd or penning a persuasive piece for seasoned professionals, the key to success lies in mastering the art of versatility. By adapting your writing style to appeal to different audiences, you can tailor your message to captivate, engage and resonate with them.
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How to work with influencers within the ASA guidelines
Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes!
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Making the most of social media to reach your target audience
Social media is arguably the most cost-effective way to get your brand seen and loved. But, with so many social media platforms available and new ones emerging at a rapid pace, it can be overwhelming to decide where to invest your marketing efforts and which ones align best with your business goals.
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How to deal with negative reviews on social media
Receiving a negative review on social media is never something any brand looks forward to. However, they aren’t actually all bad… Hear us out on this one! It may be a surprise to hear they can provide opportunities to show what a fabulous company you are in different ways. If dealt with effectively, bad reviews highlight your exceptional customer service and other positives about your brand.
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Tips on hosting a virtual press event
Whilst there will always be a place for in-person press events, many brands are turning to virtual press launches to communicate their messages to the media. And it's no surprise - a virtual event allows journalists and attendees from locations all around the world to take part without the constraints of travel. Add in cost-effectiveness, flexibility, environmental considerations and data analytics to gather valuable insights, and it's clear why virtual press events are the perfect strategic choice for marketing managers.
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How ethics in PR has changed
When you think of ethical industries, public relations might not be among the first that spring to mind. Spin doctors blurring the lines between truth and marketing haven’t done many favours for the public’s perception of PR. However, PR has changed greatly in the last few decades and perhaps it doesn’t quite deserve the bad rap it still holds.
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Why PR is crucial to SEO
Public Relations (PR) is an essential part of any search engine optimisation (SEO) strategy. When done well, PR can enhance the quality of your SEO, position your brand as an authority and create more awareness to generate sales.
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How to foster creativity in-house
One of the most common myths surrounding creativity is that it’s a skill you either possess or you don’t. However, when you strip it back, being creative is simply about having the ability to bring something valuable into the world.
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6 tips to maximise your award win
Awards! Every industry has them and there are a dazzling array to choose from. Entering is just one part of the process - if you are shortlisted, or even more excitingly, go on to win, here are ADPR’s top 6 tips to maximise your success.
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Writing a winning award entry
Winning an award is an outstanding achievement, no matter what industry or business you are in! To be recognised and congratulated publicly on your company's achievements is a feeling like no other. To experience the excitement, read on for our top tips on writing a winning award entry!
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