Results for tag: Social Media.
Death of the news release?
The PR and media world is constantly debating whether the traditional news release is dead and questioning its value today, so we decided this important subject deserved a blog post of its own!
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The ADPR guide to PR event best practice
Are you thinking of planning a publicity event? Whether launching a new product or running a conference, events are a fantastic way of capturing the undivided attention of a targeted audience whilst evidencing your PR prowess as an organisation. The thought of running an event can be daunting, but we have good news - you’ve come to the right place.
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Tips for measuring the success of your social media activity
In today’s competitive digital marketplace, working on your social media activity has never been more important. Here are a few surefire ways to grow and measure your social media campaigns.
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Smartphone video – a game changer?
You’d be forgiven for thinking that top-notch video can only be the result of cameras the size of people and multi-million-pound editing crews, but the continuous development of smartphones has bridged the gap in quality considerably.
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Consumer PR tips – Marketing to Generation Z
Generation Z (also known as Gen-Z or Post-Millennials) are those born roughly between 1995 – 2010. Whilst their predecessors, millennials, were digital pioneers, Gen-Z are tech-savvy digital natives who have grown up with a highly sophisticated media and technological environment. Understanding how we can appeal to Gen-Z will be key for consumer PR campaigns going forward.
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Social media crisis simulation
Earlier this month Liberty and Sam attended the PRCA’s Social Media Crisis Training.
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How to maximise exhibitions using social media
The start of the Boat Show season has kicked off with Palma Yacht Show at the start of May, shortly followed by London On The Water. If you are exhibiting at any show, now is the time to get your social media platforms and content schedules ready to help maximise your investment.
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10 tips to survive your next networking event
Some of us love it, many of us hate it. But most of us will have to do it at some point in our lives. I am, of course, talking about networking.
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Consumer trust cannot be bought
As consumers, we have grown savvy to adverts placed both online and in print. We would rather trust the opinion of someone like us, someone who has “tried and tested” the product and tell us whether it works or not, or if it’s worth the purchase price!
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Telling your brand story through the power of video
Molly Fry, Executive Producer / Director at Focus Pocus Films, gives us the lowdown on why the best way to tell your story is through video, and gives us some facts that will more than justify a video marketing budget.
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ADPR’s guide to bossing your retail PR campaign
PR is a highly cost effective way to promote your retail business. It helps form the way your customers, influencers and other brands perceive your company. PR is about getting your key messages out to your target audience and shaping your reputation in the “earned” media space.
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How to maximise the power of social media for exhibitions
Exhibiting at a show can come at a considerable expense. Ensure you have an effective social media campaign in place to maximise your presence at a crowded event.
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