Results for tag: Social Media.
8 top tips for a successful social media marketing strategy
Whilst every day is a social media day, in honour of the official Social Media Day hosted by Mashable and celebrated each year on 30th June (this year marks the tenth-annual global celebration!), we wanted to share some of our top-tips for creating a successful social media strategy.
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How to identify your retail brand’s influencers
The influencer phenomenon has put a whole new spin on advertising and promotion in the retail space, and that’s all thanks to social media. Influencers are trusted sources for their audiences and are not your typical celebrities.
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Tips for taking stunning food images
Whether capturing your avocado on toast brunch for your Instagram page or revamping a restaurant’s website with enticing images of dishes from the menu, here are some killer tips for taking images of food that look good enough to eat.
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Relevance and trust in the media are more important than ever
ADPR’s media monitoring partner, Cision, recently released its 2019 State of the Media survey - the company’s 10th annual survey, which collected responses from 1,999 journalists across 10 countries.
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The Role of Digital PR in “Unicorn” Content Creation
The value of content is becoming increasingly important - people want to see articles, videos and posts that are engaging, interesting and informative rather than those that are just “clickbait” or written for the sake of content volume. Today, we’re looking at the idea of “Unicorn” content and explaining how it can be even more effective when combined with a distribution plan.
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The influencer marketing landscape in 2019
Influencer marketing is an industry expected to be worth between $5 billion and $10 billion by 2020. Increasing numbers of brands are investing in influencer marketing to increase brand awareness, reach new audiences and improve brand advocacy.
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Top 5 Xmas 2018 consumer PR campaigns
Christmas, the time of year for Buck’s Fizz at breakfast, exceptionally early starts for parents, and eating your body weight in chocolate. And the time for brands to get creative with festive campaigns. We’ve rounded up our favourites of the year so far.
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Using insights to revolutionise your social media accounts
From Facebook to Instagram, social media is now arguably the best place to advertise your company or brand, and with insights, you are given a wealth of opportunity to discover and analyse consumer behaviour in order to capitalise on the potential of these platforms.
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Measuring the success of your social media activity
As we draw closer to the end of 2018, now is the perfect time to come up with some new business goals for 2019. And in today’s competitive digital marketplace, working on your social media activity has never been more important... Here are a few surefire ways to grow and measure your social media campaigns.
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8 PR ideas for promoting your upcoming event
Planning an event typically means investing a lot of time and money and you need to ensure that you draw enough of a crowd to ensure a good ROI. So, it is important to remember that planning how you will promote the event is just as important as planning the event itself. We’ve written a guide to the best, most effective PR event ideas to help you promote your upcoming event. As a rule of thumb, you should begin promoting your event around 40 to 60 days prior to your event to allow time to generate awareness and allow for the decision-making processes of your audience.
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The rise of the micro-influencer for lifestyle brands
The rise of micro-influencers continues to change the way consumer brands are marketing their products and services. Whilst traditional media still plays a very important role, social and digital outlets are increasing day by day and have become just as valuable – if not more so – than our national daily newspapers or favourite consumer magazines.
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Somerset Business Awards hosts live panel to share top tips for entering
Earlier this month, Beki took part in a live panel, hosted by the Somerset Business Awards.
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