Results for tag: Lifestyle PR.
8 PR ideas for promoting your upcoming event
Planning an event typically means investing a lot of time and money and you need to ensure that you draw enough of a crowd to ensure a good ROI. So, it is important to remember that planning how you will promote the event is just as important as planning the event itself. We’ve written a guide to the best, most effective PR event ideas to help you promote your upcoming event. As a rule of thumb, you should begin promoting your event around 40 to 60 days prior to your event to allow time to generate awareness and allow for the decision-making processes of your audience.
Read More
The rise of the micro-influencer for lifestyle brands
The rise of micro-influencers continues to change the way consumer brands are marketing their products and services. Whilst traditional media still plays a very important role, social and digital outlets are increasing day by day and have become just as valuable – if not more so – than our national daily newspapers or favourite consumer magazines.
Read More
Smartphone video – a game changer?
You’d be forgiven for thinking that top-notch video can only be the result of cameras the size of people and multi-million-pound editing crews, but the continuous development of smartphones has bridged the gap in quality considerably.
Read More
ADPR’s guide to maximising your lifestyle brand’s PR campaign
Looking to launch a new or existing lifestyle product or service and wondering how to maximise your PR campaign? At ADPR we have a wealth of experience in developing and implementing highly impactful lifestyle PR campaigns – so read on for some advice on how to get kick-started!
Read More
Travel PR tips – How to get that five star review!
Firstly, if you need convincing on why third party review sites matter for travel PR - research has revealed that 92 per cent of customers use reviews from sites like Trip Advisor, Trust Pilot or Feefo to help them make purchasing decisions. Trip Advisor alone reaches 350 million unique visitors a month and sees 200 new contributions added every minute!
Read More
ADPR’s guide to bossing your retail PR campaign
PR is a highly cost effective way to promote your retail business. It helps form the way your customers, influencers and other brands perceive your company. PR is about getting your key messages out to your target audience and shaping your reputation in the “earned” media space.
Read More