

Working with influencers can be a very powerful element of a consumer campaign. Helping your lifestyle brand reach new and engaged audiences, giving you additional reach that you might have only dreamt of previously. However, it does require time, research and thorough planning to be effective – read on for our top tips...
Read MoreThe onset of Covid-19 has changed the world as we know it. The impact of Covid-19 and the responses to it have varied significantly from country to country. But as parts of the world open their borders up to visitors once again, the travel and tourism industry is beginning to see a glimmer of hope at the end of the tunnel.
Read MoreThe trade body which represents marine businesses in the UK, British Marine, has launched its new ‘Summer on the Water’ campaign, which aims to inspire people to get out on the water and discover ‘waterlust’.
Read MoreAs you prepare for making the most of the impending post-COVID-19 recovery, you need to consider how to maximise value from your external communications activity. What you plan for today, will help you succeed in the future.
Read MoreWith today’s easy to use tech, face-to-face interactions can almost completely be replicated through a screen. So, whilst we are social distancing, the next best thing to meeting physically, is meeting virtually!
Read MoreWe are operating in unprecedented circumstances right now. Many businesses have had to pivot their business models virtually overnight in order to keep going, some businesses have had to close completely and some are trying to stay open as best they can working with reduced teams and offering reduced products and services. Whatever situation your business has found itself in, its critical you maintain visibility with your customers in order to keep your brand front of mind – whether you are currently still operating or not.
Read MoreDue to the ongoing situation with Covid-19, the ADPR team will be working from home until further notice.
Read MoreValentine’s Day is supposed to be a day of love, romance and showing how much you care. But how did it start? And why do we love it so much? Is just a great marketing ploy?!
Read MoreA couple of weeks ago, we got to spend the afternoon learning about developing resilience in an engaging training session with Becky Wright from New Leaf Life Design.
Read MoreAs the year of the pig comes to an end and this weekend marks the beginning of the new Chinese Year - the year of the rat, it seems an appropriate time to share my recent experiences in China!
Read MoreJenny and Sophie recently attended the Chartered Institute of Public Relations 2019 National Conference, held at the British Library in London. With over 150 PR pros attending, the event covered a wide range of interesting topics relating to this year’s theme of preparing for the digital future.
Read MoreWant to build your lifestyle brand? Don’t know how to do it? Relax! We’ve got the answer… say hello to communications – also known as, your new best friend.
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