Results for tag: Lifestyle PR.
Changing the digital marketing landscape | affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs. Affiliate marketing and influencer marketing are two such channels that continue to gain in popularity, with no signs of a decline any time soon!
Read More
How to get media coverage of your event
With all the time and effort required to plan an event, you’ll want it to make the headlines! Getting press to attend your event impresses your clients, builds brand awareness and hopefully results in some media coverage. Read on for our top tips on securing media coverage for your event...
Read More
The ultimate guide to brand storytelling
When it comes to marketing, attention is the most precious currency, with brands constantly looking for new ways to captivate their audience. Consumers are no longer simply looking for products and services, they crave experiences, emotions and a sense of belonging.
This is where brand storytelling can elevate your brand from forgettable to unforgettable! By infusing your brand with a relatable story, you humanise it, making it feel less like a soulless entity and more like a trusted friend.
Read More
Creating successful international PR campaigns
The art of creating successful international campaigns requires finesse, strategy, and a deep understanding of diverse audiences.
Read More
The importance of having Mental Health First Aiders in the workplace
Every organisation has a legal obligation to provide adequate and appropriate equipment, facilities and personnel to ensure employees can receive immediate attention if they are physically injured or unwell at work, yet there is currently no legal requirement in place to have designated mental health first aiders in the workplace.
Read More
ADPR’s Top 5 Tips for the Ultimate PR Pitch
Media relations is the bread and butter of a successful lifestyle PR campaign, and whether you have a brand-new product or service to launch or need to generate some positive coverage on something that already exists in your portfolio, you need to make sure you have a media pitch that is on point and cuts through the noise.
Read More
An introduction to TikTok for businesses
TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share videos, with lots of available features such as stickers, filters and soundtracks for personalisation.
Read More
Collaboration is key
Collaboration is a powerful tool for all businesses, regardless of the industry, size or type of business you operate. It is the connections you form with others, and the different ways you collaborate, that can help your business to overcome challenges, maximise opportunities and reach new audiences. One form of collab we love is media partnerships. Check out our most recent podcast for more on how they can work for you!
Read More
How B-Roll can make or break broadcast
When watching a news story, you probably don’t think too much about the B-roll involved but, B-roll has a very powerful part to play in any news story…
Read More
Facebook ad guide for beginners: get the most out of your consumer Facebook ad campaign
Wondering why your organic Facebook campaigns (without paid promotion) aren’t getting any traction, and you’re not seeing the results you had hoped for? The reality is it’s almost impossible to reach your desired audience through organic reach alone. This is because of recent algorithm changes, which controls the ordering and presentation of posts, so users only see what Facebook consider to be most relevant to them.
Read More
The power of podcasts
Tomorrow (Wednesday 30th September) is International Podcast Day, a celebration of the power of podcasts. Although the first podcasts launched waaay back in 2004, it wasn’t really until the past few years that podcasts have taken off in popularity.
Read More