Results for tag: How to.
How brands can use podcasts
Podcasts are a great, portable way for people to stay engaged and up-to-date with topics and people of interest. Over the last couple of years, brands have capitalised on the growing popularity of podcasts, with the likes of McDonalds, Johnson & Johnson and eBay all hosting their own.
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OASIS planning model
We joined a small group of marketing and communications professionals at HM Land Registry in Plymouth to learn about the Government Communication Service’s OASIS planning model and hear about some exciting local campaigns who have used the model successfully.
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How to build a lifestyle brand using communications
Want to build your lifestyle brand? Don’t know how to do it? Relax! We’ve got the answer… say hello to communications – also known as, your new best friend.
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Getting the most out of product placement for your consumer brand
Product placement is a useful tool for consumer businesses to increase awareness of their products by placing it in environments heavily exposed to their target audiences e.g. Ariana Grande wore an outfit from Australian fashion brand Meshki in her music video ‘Seven Rings’. The music video then went on to be viewed 23.6 million times in 24 hours… now THAT is getting the most of out of product placement!
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8 top tips for a successful social media marketing strategy
Whilst every day is a social media day, in honour of the official Social Media Day hosted by Mashable and celebrated each year on 30th June (this year marks the tenth-annual global celebration!), we wanted to share some of our top-tips for creating a successful social media strategy.
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Learning the craft of brand storytelling
As the county champions for the PRCA, we were pleased to welcome more than 15 of the region’s leading creative minds to the office this week to hear from international branding expert, Andy Green, who gave an insight into how develop brand storytelling.
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Ultimate event PR checklist
Organising a press event? Not sure where to start? We’ve given you a head start with our ultimate event PR checklist to help you organise the perfect press event.
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Measuring the effectiveness of your PR activity
One topic that is always hot on the PR industry agenda is how to tackle the evaluation and measurement of PR campaigns. The PR industry has moved at a rapid pace over the past decade and with this has come a significant shift in the ways PR professionals are asked to demonstrate the effectiveness of their work. Now, any good PR pro will be measuring the effect on outcomes rather than the measurement of outputs, with the PR objectives aligned to an organisation’s main business goals.
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November is Measurement Month!
The single biggest issue in public relations and communications today is the issue of measurement. Currently there is no standardised, one-size-fits all approach to measuring the impact of PR and communications activity and – as a result - it is notoriously difficult to “prove” its worth as part of the marketing mix.
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Death of the news release?
The PR and media world is constantly debating whether the traditional news release is dead and questioning its value today, so we decided this important subject deserved a blog post of its own!
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Tips for measuring the success of your social media activity
In today’s competitive digital marketplace, working on your social media activity has never been more important. Here are a few surefire ways to grow and measure your social media campaigns.
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Smartphone video – a game changer?
You’d be forgiven for thinking that top-notch video can only be the result of cameras the size of people and multi-million-pound editing crews, but the continuous development of smartphones has bridged the gap in quality considerably.
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