Results for tag: How to.
What is Marketing Automation?
Automating your marketing is one of the smartest things you can do for your business.
Marketing is everything we do to create, communicate, deliver and exchange offerings that have value for our customers.
Marketing automation is everything we do to leverage marketing. By using software and tools to automate repetitive tasks, send relevant content to our customers and track behaviour we can save time, money and increase our conversion rates.
51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology.
It’s hot, it’s happening and we’re going to tell you why.
How retail consumers’ buying habits have changed
It comes as no surprise that online shopping has seen a huge spike during Covid-19 and the country-wide lockdown. However, despite being in the midst of a global pandemic, it was reported by PriceWaterhouseCooper (PWC) in May 2020 that many UK consumers still have disposable money and are willing to spend, particularly in the fashion, beauty and wellbeing sectors – which is great news for the e-commerce and retail world!
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Smarter working post-lockdown
We know this year has been tough for everyone, personally and professionally. Though we are not qualified to help with personal struggles (aside from recommending a daily bowl of ice cream…) we certainly can help your business to thrive once again with some tips on how to encourage smarter working post lock down.
Sophie recently attended a virtual workshop hosted by customer-journey experts, Journey4, to look at how businesses can leverage innovative new ways of working once the lockdown restrictions are lifted. The session covered the learnings businesses can take from this period that can be used to help transform future business models and harness some of the benefits of increased productivity, improved communication and enhanced employee well-being as a result of working from home.
Lockdown leadership – How can business leaders manage their own mental health, whilst supporting their team’s mental wellbeing too?
We’re really pleased to feature a guest blog today by Becky Wright, Creative Director at New Leaf Workplace Wellbeing. Becky is an award-winning mental health trainer, psychotherapist and coach facilitating high-quality, intuitive wellbeing sessions for heart-centred businesses and individuals looking to make meaningful change.
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Maximising external communications post-COVID-19
As you prepare for making the most of the impending post-COVID-19 recovery, you need to consider how to maximise value from your external communications activity. What you plan for today, will help you succeed in the future.
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Effective internal communications during recovery
We talked earlier in the week about planning your recovery and looking ahead to the future when things start to return to “normal”. Here, we focus specifically on your internal communications, with some top tips for planning and execution.
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Planning for recovery post COVID-19
All of us have been affected in one way or another by COVID-19. Many businesses have been hit hard, and we have all had to adapt to navigate in unknown territory — figuring out what is best for employees and families, whilst safeguarding the business. Here are our tips on how to start planning for recovery in your business in a post COVID-19 world, when things start to return to (almost) normal.
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How to set up an awesome social media competition for your food or drink brand
The food and beverage industry is probably one of the most competitive business sectors. With so many big players and a plethora of exciting start-ups, it is becoming increasingly difficult for food and drink companies to get their brands recognised, particularly if they don’t have a huge marketing budget!
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ADPR’s resilience training session
A couple of weeks ago, we got to spend the afternoon learning about developing resilience in an engaging training session with Becky Wright from New Leaf Life Design.
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Our 8 top tips for Google Analytics
Earlier this week, the ADPR team participated in an insightful Google Analytics refresher training day with Social Media, Analytics and SEO expert, Andrew Smith from Escherman.
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Preparing for the Digital Future
Jenny and Sophie recently attended the Chartered Institute of Public Relations 2019 National Conference, held at the British Library in London. With over 150 PR pros attending, the event covered a wide range of interesting topics relating to this year’s theme of preparing for the digital future.
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Successful media messages
As PR professionals, achieving a successful media message is the aim of the game! Yet sometimes, the message can be lost in translation and, as a result, never reach the pages of publications. A couple of weeks ago, ADPR’s newest team members, Poppy and Lili, took part in a Successful Media Messages webinar, hosted by the PRCA, to get some top tips.
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