Results for tag: global PR.
7 travel trends to look for in 2019
Continuing with our PR tips for travel companies, here are 7 travel trends to look out for in 2019.
Read More
The influencer marketing landscape in 2019
Influencer marketing is an industry expected to be worth between $5 billion and $10 billion by 2020. Increasing numbers of brands are investing in influencer marketing to increase brand awareness, reach new audiences and improve brand advocacy.
Read More
Top 5 Xmas 2018 consumer PR campaigns
Christmas, the time of year for Buck’s Fizz at breakfast, exceptionally early starts for parents, and eating your body weight in chocolate. And the time for brands to get creative with festive campaigns. We’ve rounded up our favourites of the year so far.
Read More
8 PR ideas for promoting your upcoming event
Planning an event typically means investing a lot of time and money and you need to ensure that you draw enough of a crowd to ensure a good ROI. So, it is important to remember that planning how you will promote the event is just as important as planning the event itself. We’ve written a guide to the best, most effective PR event ideas to help you promote your upcoming event. As a rule of thumb, you should begin promoting your event around 40 to 60 days prior to your event to allow time to generate awareness and allow for the decision-making processes of your audience.
Read More
The ADPR guide to PR event best practice
Are you thinking of planning a publicity event? Whether launching a new product or running a conference, events are a fantastic way of capturing the undivided attention of a targeted audience whilst evidencing your PR prowess as an organisation. The thought of running an event can be daunting, but we have good news - you’ve come to the right place.
Read More
Working with brands on a global scale
Working with brands all around the world is a privilege and one that’s led many of the ADPR team on interesting and exotic work trips. We love working with our clients and getting access to working with central teams, or teams located in our clients’ offices around the world, gives us the opportunity to deepen our brand knowledge and explore best practices.
Read More
Travel PR tips – How to get that five star review!
Firstly, if you need convincing on why third party review sites matter for travel PR - research has revealed that 92 per cent of customers use reviews from sites like Trip Advisor, Trust Pilot or Feefo to help them make purchasing decisions. Trip Advisor alone reaches 350 million unique visitors a month and sees 200 new contributions added every minute!
Read More