Results for tag: global PR.
Travel PR insider: post-Covid-19-world travel trends
The onset of Covid-19 has changed the world as we know it. The impact of Covid-19 and the responses to it have varied significantly from country to country. But as parts of the world open their borders up to visitors once again, the travel and tourism industry is beginning to see a glimmer of hope at the end of the tunnel.
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British Marine launches ‘Summer on the Water’ campaign
The trade body which represents marine businesses in the UK, British Marine, has launched its new ‘Summer on the Water’ campaign, which aims to inspire people to get out on the water and discover ‘waterlust’.
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Have we lost our purpose whilst searching for it in the boardroom?
Covid-19 is the biggest challenge the world has faced in our lifetime and there’s no escaping the fact that uncertainty and human tragedy is staring at us through our screens on an almost constant basis. We all want this to be over, but do we really want to return to normal?
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Planning for recovery post COVID-19
All of us have been affected in one way or another by COVID-19. Many businesses have been hit hard, and we have all had to adapt to navigate in unknown territory — figuring out what is best for employees and families, whilst safeguarding the business. Here are our tips on how to start planning for recovery in your business in a post COVID-19 world, when things start to return to (almost) normal.
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How to maintain visibility with your customers during COVID-19
We are operating in unprecedented circumstances right now. Many businesses have had to pivot their business models virtually overnight in order to keep going, some businesses have had to close completely and some are trying to stay open as best they can working with reduced teams and offering reduced products and services. Whatever situation your business has found itself in, its critical you maintain visibility with your customers in order to keep your brand front of mind – whether you are currently still operating or not.
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Lili’s two months in Shanghai
As the year of the pig comes to an end and this weekend marks the beginning of the new Chinese Year - the year of the rat, it seems an appropriate time to share my recent experiences in China!
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AI and the future of PR and communications
The Public Relations and Communications Association (PRCA) recently celebrated its 50th anniversary in the South West with a dinner for industry leaders at the Ivy Brasserie in Bath. ADPR’s Managing Director, Kate, attended the event and was treated to fabulous evening of networking alongside a keynote speech from the author of AI in Marketing, Katie King, about AI and its future in PR and communications.
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Top three competition ideas to build engagement for your travel brand
Competitions are a great way to build awareness and generate consumer engagement with your brand. Through entering the competition, consumers are automatically interacting with your post and your brand and the beauty of it all is, any brand can do it! Here are our top three ideas for hosting competitions for your travel brand.
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How to identify your retail brand’s influencers
The influencer phenomenon has put a whole new spin on advertising and promotion in the retail space, and that’s all thanks to social media. Influencers are trusted sources for their audiences and are not your typical celebrities.
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How travel brands can successfully build authentic relationships with influencers
Founder of Trusted Travel Girl, Valerie Joy Wilson, believes that the best adventures lie just off the beaten path and that the only way to make the most of your travel is to experience each city like a local, not a tourist. In this exclusive interview with ADPR, Valerie Joy Wilson shares her experience and advice on how travel brands can successfully build authentic relationships with bloggers and influencers.
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Set sail for a new career? New marine careers video launches
We recently announced that we are really pleased to be working with South Devon Marine Academy to raise awareness of its marine training courses. With 100% employability, students leave South Devon Marine Academy to pursue diverse careers in the marine industry – both onshore and on the water.
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6 top tips for running a successful press event
To create a buzz about a new product launch or an important announcement, inviting media to a press event can be a great way of getting free exposure with your target audience. Press events can also be a great way of developing relationships with top influencers and encouraging journalists to interact directly with your brand. Here is our expert guide on organising a successful press event that will help to deliver a solid return on investment.
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