Results for tag: Consumer PR.
Our 8 top tips for Google Analytics
Earlier this week, the ADPR team participated in an insightful Google Analytics refresher training day with Social Media, Analytics and SEO expert, Andrew Smith from Escherman.
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AI and the future of PR and communications
The Public Relations and Communications Association (PRCA) recently celebrated its 50th anniversary in the South West with a dinner for industry leaders at the Ivy Brasserie in Bath. ADPR’s Managing Director, Kate, attended the event and was treated to fabulous evening of networking alongside a keynote speech from the author of AI in Marketing, Katie King, about AI and its future in PR and communications.
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Preparing for the Digital Future
Jenny and Sophie recently attended the Chartered Institute of Public Relations 2019 National Conference, held at the British Library in London. With over 150 PR pros attending, the event covered a wide range of interesting topics relating to this year’s theme of preparing for the digital future.
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OASIS planning model
We joined a small group of marketing and communications professionals at HM Land Registry in Plymouth to learn about the Government Communication Service’s OASIS planning model and hear about some exciting local campaigns who have used the model successfully.
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Living BIG with Rob Chilcot from Foundations
In September, the ADPR team spent a super fun, inspirational and engaging day learning how to Live BIG with Rob Chilcot from Claims Consortium Foundations, a Taunton based company that provides training services to businesses.
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How to build a lifestyle brand using communications
Want to build your lifestyle brand? Don’t know how to do it? Relax! We’ve got the answer… say hello to communications – also known as, your new best friend.
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Building a successful strategy for your event PR
Behind every successful PR event there is a killer event PR strategy. Getting the strategy right can be tough to nail sometimes – so, here are our top tips to getting the approach that brings event victory!
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The importance of face-to-face journalist meetings in a digital age
Digital technology enables us to communicate and interact with journalists and influencers all over the world really easily. However, there’s something about meeting face-to-face that really helps to cement those media relationships and maximise coverage of your brand. At ADPR we take the time to regularly meet with key journalists on behalf of our clients.
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Getting the most out of product placement for your consumer brand
Product placement is a useful tool for consumer businesses to increase awareness of their products by placing it in environments heavily exposed to their target audiences e.g. Ariana Grande wore an outfit from Australian fashion brand Meshki in her music video ‘Seven Rings’. The music video then went on to be viewed 23.6 million times in 24 hours… now THAT is getting the most of out of product placement!
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How to identify your retail brand’s influencers
The influencer phenomenon has put a whole new spin on advertising and promotion in the retail space, and that’s all thanks to social media. Influencers are trusted sources for their audiences and are not your typical celebrities.
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How to use celebrity seeding to boost your consumer PR activity
The Instagram-effect means that in our current world, celebrities and influencers are king. Brands have learned that collaborating with the hottest names capitalises on this trend and provides a valuable link to consumers’ lives. But before writing a cheque to Kylie Jenner for $1,000,000 for an Instagram post, read our guide on how to use celebrity seeding to boost your consumer PR activity.
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Learning the craft of brand storytelling
As the county champions for the PRCA, we were pleased to welcome more than 15 of the region’s leading creative minds to the office this week to hear from international branding expert, Andy Green, who gave an insight into how develop brand storytelling.
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