Results for tag: Consumer PR.
Why your business should invest in PR in 2021
Your business could be doing great things in the industry. You could be a pioneering disruptor, leading the way in product innovation or contributing to important corporate social responsibility initiatives. However, none of this matters if no-one has heard about what you’re doing. This is where having a highly effective PR campaign can help set your business apart from the competition.
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Our top 2021 social media predictions
I think its safe to say we’re all glad to see the back of 2020 and eager for better things to come this year! With the rapid pivot to online last year caused by the Covid-19 pandemic, social media’s importance has been crystallised. For many businesses, it was the one tool they had at their disposal to enable them to keep in touch with their customers. So, what do we think this year might have in store for us from a social media perspective?
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What are USPs and how can you define them for your travel brand?
Marketing shouldn’t be about simply making people buy from you, you need to identify what makes your travel brand stand head and shoulders above the competition and then showcase this value to your customers in everything you do.
If someone were to ask you what your travel company does that makes it different to everyone else, or why they should buy through you, would you be able to answer them straight away? The answer to these questions are your USPs.
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The best creative campaigns during Lockdown
Lockdown 2020 – whilst the world’s population were confined at home, many of the brands we know and love were busy getting their creative juices flowing. Whether offering support, customer incentives or boredom busting ideas there has been no shortage of clever, fun and quirky campaigns keeping us entertained when we needed it the most.
At ADPR, we love watching and admiring what brands around the world are doing with their marketing campaigns and the past five months have delivered some absolute gems.
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How retail consumers’ buying habits have changed
It comes as no surprise that online shopping has seen a huge spike during Covid-19 and the country-wide lockdown. However, despite being in the midst of a global pandemic, it was reported by PriceWaterhouseCooper (PWC) in May 2020 that many UK consumers still have disposable money and are willing to spend, particularly in the fashion, beauty and wellbeing sectors – which is great news for the e-commerce and retail world!
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The latest social media updates
The ADPR team recently attended Taunton based, Introtweet’s ‘Tweet Over Coffee’ event. The online workshop covered the latest social media news and tips to optimise in your business.
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The new low touch economy
You may have seen that ADPR is part of the Inspire Elite network, a team of professionals that support ambitious businesses with a desire to grow and expand, by helping them to develop a winning business strategy, make the right connections, source available funding and share knowledge with like-minded successful business owners and professionals.
The team at Inspire has been offering ADPR invaluable support during these recent months, and recently they shared a report with us on the impact of the COVID-19 pandemic and the new ‘Low Touch Economy’. It was an interesting read and included some key consumer behaviour shifts that we will all have to navigate in the world after COVID-19.
What Coronavirus has taught us about communications
This unprecedented crisis has affected everyone across the globe in some way and navigating it has been an ongoing challenge for businesses large and small. Needless to say, communications has played a key role for businesses, ensuring everyone is kept informed of the ever-changing advice and protocols. So, what have we learnt so far?
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Smarter working post-lockdown
We know this year has been tough for everyone, personally and professionally. Though we are not qualified to help with personal struggles (aside from recommending a daily bowl of ice cream…) we certainly can help your business to thrive once again with some tips on how to encourage smarter working post lock down.
Sophie recently attended a virtual workshop hosted by customer-journey experts, Journey4, to look at how businesses can leverage innovative new ways of working once the lockdown restrictions are lifted. The session covered the learnings businesses can take from this period that can be used to help transform future business models and harness some of the benefits of increased productivity, improved communication and enhanced employee well-being as a result of working from home.
Have we lost our purpose whilst searching for it in the boardroom?
Covid-19 is the biggest challenge the world has faced in our lifetime and there’s no escaping the fact that uncertainty and human tragedy is staring at us through our screens on an almost constant basis. We all want this to be over, but do we really want to return to normal?
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How to maintain visibility with your customers during COVID-19
We are operating in unprecedented circumstances right now. Many businesses have had to pivot their business models virtually overnight in order to keep going, some businesses have had to close completely and some are trying to stay open as best they can working with reduced teams and offering reduced products and services. Whatever situation your business has found itself in, its critical you maintain visibility with your customers in order to keep your brand front of mind – whether you are currently still operating or not.
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2020 travel trends revealed: opportunities for the travel industry
With a shift in demographics and emerging technologies, it’s an exciting time for the travel industry. Whether you specialise in the hospitality sector, transport or entertainment, we’ve identified and rounded up the latest trends to help you stay on top. Embracing and maximising these travel trends is key to remaining relevant in the future.
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