Results for tag: ADPR Insight.
What is Marketing Automation?
Automating your marketing is one of the smartest things you can do for your business.
Marketing is everything we do to create, communicate, deliver and exchange offerings that have value for our customers.
Marketing automation is everything we do to leverage marketing. By using software and tools to automate repetitive tasks, send relevant content to our customers and track behaviour we can save time, money and increase our conversion rates.
51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology.
It’s hot, it’s happening and we’re going to tell you why.
On a mission to make PR and marketing support accessible to all businesses
What a year 2020 has been! However, with the easing of lockdown restrictions, children returning to school and the imminent change of season there is a general feeling that we’re all at the start of a new beginning. Uncertainty remains about what the coming months will bring, but there is no doubt that the time has come to rebuild, to ‘keep calm and carry on’.
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The best creative campaigns during Lockdown
Lockdown 2020 – whilst the world’s population were confined at home, many of the brands we know and love were busy getting their creative juices flowing. Whether offering support, customer incentives or boredom busting ideas there has been no shortage of clever, fun and quirky campaigns keeping us entertained when we needed it the most.
At ADPR, we love watching and admiring what brands around the world are doing with their marketing campaigns and the past five months have delivered some absolute gems.
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Creating opportunities for the next generation: Recruitment in the new normal
The Covid-19 pandemic has caused significant damage to the economy, resulting in widespread unemployment and the UK’s quickest drop in recruitment activity since 2009. In light of the recent news that the UK has officially entered into a recession, it’s understandable that recruitment may not be at the top of your to-do list, but getting the right people into your company now could bring huge benefits to your business in the long term.
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The latest social media updates
The ADPR team recently attended Taunton based, Introtweet’s ‘Tweet Over Coffee’ event. The online workshop covered the latest social media news and tips to optimise in your business.
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The new low touch economy
You may have seen that ADPR is part of the Inspire Elite network, a team of professionals that support ambitious businesses with a desire to grow and expand, by helping them to develop a winning business strategy, make the right connections, source available funding and share knowledge with like-minded successful business owners and professionals.
The team at Inspire has been offering ADPR invaluable support during these recent months, and recently they shared a report with us on the impact of the COVID-19 pandemic and the new ‘Low Touch Economy’. It was an interesting read and included some key consumer behaviour shifts that we will all have to navigate in the world after COVID-19.
What Coronavirus has taught us about communications
This unprecedented crisis has affected everyone across the globe in some way and navigating it has been an ongoing challenge for businesses large and small. Needless to say, communications has played a key role for businesses, ensuring everyone is kept informed of the ever-changing advice and protocols. So, what have we learnt so far?
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Top grammar tips for businesses
PR Apprentice at ADPR, Kira, recently attended a PRCA webinar on ‘Getting to grips with grammar’, highlighting essential grammar tips for business writing. Led by PRCA trainer and self-acclaimed grammar enthusiast, Emma Ewing, we will be sharing some of Emma’s top grammar tips for business, so you too can brush up on the basics to make your writing the best it can be!
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Smarter working post-lockdown
We know this year has been tough for everyone, personally and professionally. Though we are not qualified to help with personal struggles (aside from recommending a daily bowl of ice cream…) we certainly can help your business to thrive once again with some tips on how to encourage smarter working post lock down.
Sophie recently attended a virtual workshop hosted by customer-journey experts, Journey4, to look at how businesses can leverage innovative new ways of working once the lockdown restrictions are lifted. The session covered the learnings businesses can take from this period that can be used to help transform future business models and harness some of the benefits of increased productivity, improved communication and enhanced employee well-being as a result of working from home.
A day in the life of Chester – ADPR’s new recruit
My name is Chester and I’m 4 years old. I have a lust for life and something brilliant happens every single day! I spend my time eating, sleeping, playing with my humans and chasing pheasants. Chasing pheasants is my favourite thing to do and one day I hope I might even catch one!
In March, my world changed a bit. Firstly, both of my humans are at home ALL the time and I am getting more cuddles, more treats and some very long walks.
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Starting a new career and apprenticeship in a global pandemic
Starting a new job will always be a little nerve wrecking. However, when I started my apprenticeship at ADPR, I had a global pandemic to contend with too!
I started at the beginning of March, with just two weeks to establish myself at the office before working from home due to a national lockdown. Here are some of my thoughts and tips.
Have we lost our purpose whilst searching for it in the boardroom?
Covid-19 is the biggest challenge the world has faced in our lifetime and there’s no escaping the fact that uncertainty and human tragedy is staring at us through our screens on an almost constant basis. We all want this to be over, but do we really want to return to normal?
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