Results for tag: ADPR Insight.
Our favourite Christmas campaigns of 2020 🎄
As we all start to wind down and think about the forthcoming festivities, there’s one tradition we all look forward to as the year comes to a close (particularly in the marketing world), and that’s the airing of the Christmas adverts on TV. From feel-good funny moments to emotional tear-jerkers, some of our most loved brands give us a reason to feel nostalgic and cuddle up as the big day approaches. Here’s some of our favourites this year…
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We need to build businesses that have purpose and thrive in complexity
“The pandemic represents a rare but narrow opportunity to reflect on, reimagine and reset our world”.
Klaus Schwab - Founder and Executive Chairman of the World Economic Forum
How to work with an agency for a product launch
Having worked with B2B and B2C companies to successfully launch new products or update existing product lines, we know that it can sometimes feel like there are lots of individual elements that companies know need to be integrated but there are time and cost pressures, test and manufacturing processes and internal processes that often make product launches more complex than anticipated.
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We are engaged!! And we have the data to prove it
2020 has shone a spotlight on work culture like nothing we’ve seen before. For the first time we have been physically disconnected from our colleagues on a daily basis and the familiarity of being in the same space as one team feels like a lifetime ago.
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PR’s role in the battle against fake news and how to maintain brand integrity
In this time of fake news and propaganda the question of ethical communication has never been more important.
As the pandemic has developed, there has been a significant increase in the posting of fake news and false information, due to the algorithms underlying social media platforms. Researchers note that people naturally repost messages on the basis of their popularity, rather than their accuracy. Fact-checking has been unable to keep pace. Such false information is particularly dangerous because, as noted above, it tends to be retained for a long time, irrespective of the facts. Source: Schalit, N., 2020. The Conversation
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The ADPR guide to keeping life fun in Lockdown #2 …without a quiz in sight!
Hands up if the thought of another Zoom quiz fills you with dread! Don’t get me wrong, we had a lot of fun organising (and winning!) quizzes during Lockdown Part One, but for us the good old Friday night Zoom quiz has lost its novelty factor for now.
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Get actionable PR strategy in exchange for less than 30 minutes of your time – welcome to the launch of Revitalise & Grow (its free!)
And so it begins! Today we enter into lockdown 2.0 in England. Once again many businesses find themselves being forced to shut up shop after only just getting back on their feet. I feel for every business that finds itself in this situation, it’s not how any of us wanted to end the year. And with so much going on, I know it can be hard to find the motivation to push through and find the will to continue. But, as hard as it is, we must have hope. It’s a cliché but it’s true - we got through it before and we’ll get through it again.
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Love to work in communications? Maximise your prospects with ADPR’s free careers advice and support
Everybody has been affected by the Covid-19 pandemic in some way and with a second lockdown coming into force, disruption to peoples’ lives and the overall economy looks set to continue for the foreseeable future.
Many businesses are facing difficult decisions about the future of their current work force, with thousands facing unemployment in a saturated jobs market.
Those between the ages of 16 -29 are paying a particularly high price with 55% of young people believing their options for the future have been significantly limited by the crisis. Scheduled gap years and internships have been postponed, jobs are sparse and those in higher education are concerned about their future prospects.
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Scarily good campaigns in honour of Halloween
Halloween celebrations are looking considerably different this year. With large in-person gatherings discouraged and traditional trick or treating unlikely for many, some may look at the spooky season as a closed coffin. However all is not lost! Halloween is an opportunity for brands to have some freakishly good fun and engage with their target audiences. See below for our top picks, rounding up some of our favourite campaigns in honour of Halloween!
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The importance of organisational communications during Covid-19
Covid-19 accelerated countless changes in organisations globally, and communications became a top priority for many businesses. Being able to successfully navigate Covid-19 showed just how powerful communications can be and highlighted the importance of communications professionals within organisations.
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2020 World Mental Health Day – How much progress have we made and are we really ok?
As we start to approach the end of a year that has seen people’s lives turned upside down, 2020 is likely to be the most poignant event in World Mental Health Day’s 28 year history. Its theme, Mental Health for All, is certainly one that will resonate across the globe.
The day was first launched in 1992 by the World Federation for Mental Health. Commemorated annually on October 10th, World Mental Health Day is recognised for promoting mental health advocacy and educating people about its importance.
The power of podcasts
Tomorrow (Wednesday 30th September) is International Podcast Day, a celebration of the power of podcasts. Although the first podcasts launched waaay back in 2004, it wasn’t really until the past few years that podcasts have taken off in popularity.
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