Results for tag: ADPR Insight.
Six easy ideas for repurposing your content
We all spend a lot of time, effort and money producing podcast and video content and at ADPR we are passionate about helping our clients get the most amount of value possible from every single piece. Below are our top ideas for repurposing your content!
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Basic PR Writing Skills
One of the most common questions we get asked is how to write for PR purposes. In this blog we’ll walk you through the basic PR writing skills you need and how they can influence the way you come across to a range of different contacts.
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The importance of digital PR
Whilst generating print coverage remains an important part of PR campaigns, with circulation figures for printed publications rapidly declining year on year, securing online coverage in the form of a digital PR campaign offers many significant benefits to businesses.
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What is content marketing and why does it matter?
There’s a lot of talk about content marketing and how it’s an essential element of any marketing mix, but what actually is it, and will it deliver for your business? Content marketing has been defined by the Content Marketing Institute as, “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” This is actually very similar to the definition of PR, and that’s why PR and content are so now closely aligned.
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We’re launching a podcast! And exciting podcast training news too!
We are super excited to let you know that we are launching the ADPR podcast, Revitalise & Grow. We’ve been working away on it for the past few months and can’t wait to share it with you soon!
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How social media can help to boost your retail PR campaign
We are sure that you are aware of the countless opportunities and possibilities that social media can bring to your retail brand. Social media offers so many creative ways to boost your business’ online presence and introduce you to a new audience.
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The best apps to use to showcase your food and drink products on social media
Social media is more prevalent today than ever before! Social media usage in the UK is rapidly growing, increasing to 45 million active users in 2020, equivalent to over 66% of the UK’s total population – that’s a lot! These statistics really prove just how vital it has become to have a strong social media presence as a food & drink business.
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Take a stand and stop the spread of fake news
In last week’s blog we delved into the key findings from the 2021 Edelman Trust Barometer. The survey highlighted concerning statistics about how people consume and share information online, and the negative impact this is having on society (you can read all about it here).
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How to get your travel content seen without paying for advertising
So you’ve spent lots of time understanding what your audience wants and crafted the perfect content for your travel business which is engaging, helpful and entertaining, but what do you do to ensure people actually see it?
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Why you should undertake market research
Conducting market research is an effective way for companies to obtain a realistic overview of their marketplace and helps you to make informed decisions about how to move your business forward.
You should consider what you want the outcome of your survey to be, or what sort of information you’d like from your survey, as this will help shape your research. It will give you an idea of what questions to ask, who you should be asking and most importantly, why you are doing the research.
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Why your business should invest in PR in 2021
Your business could be doing great things in the industry. You could be a pioneering disruptor, leading the way in product innovation or contributing to important corporate social responsibility initiatives. However, none of this matters if no-one has heard about what you’re doing. This is where having a highly effective PR campaign can help set your business apart from the competition.
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Our top 2021 social media predictions
I think its safe to say we’re all glad to see the back of 2020 and eager for better things to come this year! With the rapid pivot to online last year caused by the Covid-19 pandemic, social media’s importance has been crystallised. For many businesses, it was the one tool they had at their disposal to enable them to keep in touch with their customers. So, what do we think this year might have in store for us from a social media perspective?
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