Results for tag: ADPR Insight.
ADPR’s ultimate guide to blogging
While paid advertising and social media play vital roles in your marketing strategy, owning your media channels has never been more crucial. It's the power of owned media that truly sets your brand apart, establishing trust, authority, and long-term relationships with your audience. At the heart of owned media lies blogging—a dynamic platform that should serve as the cornerstone of your content marketing strategy. But why is blogging such a key ingredient in today's digital landscape?
Read More
Writing for different audiences
When it comes to communication - one size definitely doesn't fit all! Whether you're crafting content for a tech-savvy Gen Z crowd or penning a persuasive piece for seasoned professionals, the key to success lies in mastering the art of versatility. By adapting your writing style to appeal to different audiences, you can tailor your message to captivate, engage and resonate with them.
Read More
How to make thought leadership work for you
Successful thought leadership activity leads to increased brand credibility and authority. When executed in the right way, with the right audience and publisher, it can be incredibly beneficial to your brand.
Read More
How to work with influencers within the ASA guidelines
Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes!
Read More
Making the most of social media to reach your target audience
Social media is arguably the most cost-effective way to get your brand seen and loved. But, with so many social media platforms available and new ones emerging at a rapid pace, it can be overwhelming to decide where to invest your marketing efforts and which ones align best with your business goals.
Read More
Why now’s the perfect time to invest in internal communications
The role for internal communications has shot up the corporate agenda since the rise of remote working. Whilst most marketing teams have traditionally placed emphasis on communicating externally with customers, clients and stakeholders, we all now realise the importance of internal communications to effectively run our businesses. If you haven’t yet got around to upping your internal comms game, now’s the perfect time.
Read More
Creating successful international PR campaigns
The art of creating successful international campaigns requires finesse, strategy, and a deep understanding of diverse audiences.
Read More
Can you put a price on PR success? How to measure the ROI of your PR campaign
How can I measure the success of a PR campaign? It’s a question that never gets old! And that’s because there’s still no definitive answer.
Read More
Top social media trends for 2024 every marketing manager should know
In the fast-paced world of social media, staying ahead of the curve isn’t just a choice; it’s a necessity for every marketing manager! As we head in to 2024, let’s take a look at the next wave of social media trends that will transform the way we connect, engage and market online…
Read More
Why PR is perfect for limited budgets
Running a business is no easy task, you’ll often be faced with limited time, resources and budget. However, you need to put yourself out there as much as possible in order to generate leads and bring in new customers or you won’t be able to make a significant return on investment! There is a misconception that PR means big glitzy events and campaigns that cost the earth, but the truth is PR can be activated across a variety of budgets and can (and should!) be used by businesses of all sizes!
Read More
How ethics in PR has changed
When you think of ethical industries, public relations might not be among the first that spring to mind. Spin doctors blurring the lines between truth and marketing haven’t done many favours for the public’s perception of PR. However, PR has changed greatly in the last few decades and perhaps it doesn’t quite deserve the bad rap it still holds.
Read More
Launching a product on a shoe-string budget
Launching a product without a substantial budget can be a daunting experience, but it shouldn't be a factor stopping you from putting your product out in the world! Here's some cost-effective techniques with a proven track record of success ...
Read More