On February 10, 2022, Helly Hansen, the global ski and outdoor brand trusted by professionals, will take part in the first annual International Ski Patrol Day to recognise ski patrollers and their extraordinary work to keep resorts open, safe and fun for people of all ages and skill levels. All mountain-goers are encouraged to come together on this day and show their appreciation for patrollers; from sharing a high-five or a pizza to Thank You messages and donations, there’s endless opportunities on how to celebrate International Ski Patrol Day.
“Helly Hansen is proud to outfit over 55,000 professionals globally, including ski patrollers and skiers, and we see International Ski Patrol Day as an opportunity to say, ‘thank you’ to all patrollers for their dedication to keeping people safe on the mountain,” says Michael Uhl, VP Marketing and Brand Partnerships Helly Hansen. “We’re excited to see the outpouring of appreciation from skiers and snowboarders around the world.”
In support of ski patrollers everywhere, Helly Hansen will donate 5% of all its e-comm sales from February 10-14, 2022, to various ski patrol organizations internationally. To further celebrate, the brand is also sharing additional resources featuring stories of patrollers around the globe – sharing a glimpse into their daily lives on the slopes, what it takes, and why they love it.
Helly Hansen encourages you to celebrate ski patrollers your way on ISPD, using #skipatrolday on social channels. Learn more about how to participate at https://www.hellyhansen.com/ski-patrol.
To shop online and find out more about Helly Hansen, please visit: www.hellyhansen.com.