Helly Hansen PR Outdoor PR agency Marine PR agency Somerset PR agency
06.03.2025

Helly Hansen’s Odin Rock Insulated Shell Jacket balances comfort and performance for mountain enthusiasts

Since 1877, Helly Hansen has worked closely with outdoor professionals to provide gear that enables performance and comfort, whether on or off the job. For Spring/Summer ‘25, the Norwegian-based brand took feedback and test results from partner mountain guides in Squamish, BC to create the Odin Rock Insulated Shell Jacket (£320), with features to directly support activities in the mountains requiring a harness and helmet, in a lightweight, durable, yet flexible design

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Helly Hansen PR Outdoor PR agency Marine PR agency Somerset PR agency
06.03.2025

Helly Hansen enables comfort for trekking with the new Ascender Mid HT

Since 1877, technical outdoor brand Helly Hansen has worked closely with professionals, using their insights and feedback to create gear built for any adventure. With longevity in creating kit for mountainous environments, the brand continues to be inspired by its surroundings in Norway to develop protection against nature’s unpredictable and diverse conditions. Knowing that picking the right footwear can make or break time spent outside, Helly Hansen introduces the Ascender Mid HT (£180) to its Verglas collection, a boot for the core hiker with support and comfort to carry heavier loads for long distances.

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Helly Hansen PR Outdoor PR agency Marine PR agency Somerset PR agency
06.03.2025

Helly Hansen Loke Shell Jacket sets new standards for the versatile everyday outdoor jacket

As a brand trusted by professionals for nearly 150 years, technical outdoor brand Helly Hansen has delivered performance-driven, innovative gear to help people stay and feel alive. Protection from the elements is just as vital when attempting a technical mountain summit as it is during a day hike close to home. That is why for Spring/Summer ’25, Helly Hansen is upgrading their Loke Jacket (£120), the quintessential, highly versatile outdoor jacket that is packable, lightweight, and now includes searchability through RECCO®.

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Helly Hansen PR Outdoor PR agency Marine PR agency Somerset PR agency
06.03.2025

Helly Hansen brings new and more durable fabrics to the Ægir Ocean collection inspired by professional insight

For nearly 150 years, leading global sailing brand, Helly Hansen has created innovative and performance-driven apparel to weather the world’s harshest environments. Continuously at the forefront of technical sailing apparel, the Norway-based brand worked closely with offshore sailing professionals to further develop and update its Ægir Ocean collection, delivering the Ægir Ocean Jacket 2.0 (£725) and Ægir Ocean Bib 2.0 (£675) for Summer 2025.

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