Should my marine business be using Bluesky?
Marketers and business owners will undoubtedly be aware of Bluesky – the latest social media platform to be causing a stir online. But should marine businesses be jumping on board?
Read MoreReflecting on METSTRADE 2024
What a whirlwind few days it was at METSTRADE! As the largest trade exhibition in the marine equipment industry, the show always delivers an energetic mix of innovation, networking, and exciting opportunities—and this year was no exception.
Read MoreNavigating the waters of content creators: Working with the right influencers for your marine or outdoor brand
In the world of the great outdoors and the marine industry, authenticity and trust are crucial for a brand's success. Consumers seek out real experiences from experts and enthusiasts who live the lifestyle, making influencer marketing a highly effective tool for reaching this specific audience.
Read MoreThe best and worst PR campaigns of 2024: A year of bold moves and epic missteps
2024 has been another cracking year in the PR world, with a plethora of campaigns gracing our screens – and we’re not quite finished yet!
Read MoreMaximising shows with social media
Boat show season is well and truly upon us, so we thought it was time for a refresher on ADPR’s top tips for using social media to boost your show presence!
Read MoreWhy influencer relations can go wrong and how to manage them effectively
In today’s social-media driven world, influencer marketing has become the go-to strategy for brands wanting to make a big splash online. For many seeing influencers online is like having a friend recommend a great product for you try– you trust their opinion and feel more connected to the brand.
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