How ethics in PR has changed
When you think of ethical industries, public relations might not be among the first that spring to mind. Spin doctors blurring the lines between truth and marketing haven’t done many favours for the public’s perception of PR. However, PR has changed greatly in the last few decades and perhaps it doesn’t quite deserve the bad rap it still holds.
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The value of paid media partnerships in PR campaigns
Media partnerships can be the golden ticket in landing your dream piece of content in a target media channel, but how exactly do they work?
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How to stop procrastinating and start working
We are all guilty of giving in to the art of procrastination from time or time (or maybe more often for some), so why is it so hard to stop and what can we do to change these behaviours?
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From insights to impact: Using GA4 to measure PR success
As PR professionals, having access to data to measure the impact of campaigns is critical. As the digital landscape continues to evolve and with Google’s recent move to Google Analytics 4, we take a look at what businesses need to know to successfully navigate the new world of GA4 and how to master analytics to maximise PR campaigns.
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The good, The bad & the ugly: The best & worst PR campaigns of 2023
The year so far has been a mixed bag when it comes to PR campaigns. While there have been a few notable successes, many campaigns seemed to miss the mark, leaving a trail of negative reactions in their wake. Let's take a look at some of the best and worst PR campaigns of 2023 (so far).
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Should my brand be on Threads? Pros and cons for business
The recent launch of Threads this month seems to have taken the world by storm, with over 100 million people signing up to the new social media app in its first 5 days, making it the fastest growing app in history!
With so many people signing up, no doubt you’re wondering if it’s the right move for your brand to join the platform too. As with any business decision, there’s a long list of pros and cons to consider, so let’s take a look at some before you decide if Threads is worth your valuable time and energy.
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