Leveraging testimonials to supercharge your marketing
Building trust and credibility with customers has never been more important. Consumers today are savvy. They have easy access to a host of review websites, and vast social media networks to help them seek instant validation from others before making the decision to purchase. For businesses looking to supercharge their marketing efforts, testimonials are the key to help establish trust and boost credibility.
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How to deal with negative reviews on social media
Receiving a negative review on social media is never something any brand looks forward to. However, they aren’t actually all bad… Hear us out on this one! It may be a surprise to hear they can provide opportunities to show what a fabulous company you are in different ways. If dealt with effectively, bad reviews highlight your exceptional customer service and other positives about your brand.
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Tips on hosting a virtual press event
Whilst there will always be a place for in-person press events, many brands are turning to virtual press launches to communicate their messages to the media. And it's no surprise - a virtual event allows journalists and attendees from locations all around the world to take part without the constraints of travel. Add in cost-effectiveness, flexibility, environmental considerations and data analytics to gather valuable insights, and it's clear why virtual press events are the perfect strategic choice for marketing managers.
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Why now’s the perfect time to invest in internal communications
The role for internal communications has shot up the corporate agenda since the rise of remote working. Whilst most marketing teams have traditionally placed emphasis on communicating externally with customers, clients and stakeholders, we all now realise the importance of internal communications to effectively run our businesses. If you haven’t yet got around to upping your internal comms game, now’s the perfect time.
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Has working remotely killed creativity?
For many of us, it has become the norm to spend an element of the working week, working from home. It’s widely reported that there are many benefits to remote working, particularly around wellbeing and achieving the all-important ‘work life balance’.
But has working from home killed our creativity?
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Creating successful international PR campaigns
The art of creating successful international campaigns requires finesse, strategy, and a deep understanding of diverse audiences.
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