Working with influencers, within ASA guidelines
We’ve all come across influencers – whether across our social feeds, following someone of interest or inspiration via their own online blog, or our favourite “celebrities”...
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Developing an effective internal communications plan
Effective internal communications is the lifeblood of an organisation. It's core purpose is to identify and share company purpose and values, so that everyone is working together towards the same goals. Without effective internal communications you are likely to have a disengaged workforce, which can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.
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Celebrating Christmas in Summer | PR Tips And Tricks
It's the height of summer, the days are longer and we're enjoying our summer holidays, so why is the PR world thinking about snowmen, woolly jumpers and turkey with all the trimmings. It's Christmas in summer of course! So-called because of the Christmas season media events, which take place in Summer.
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How to measure the success of your social media marketing
Social media is an integral part of any marketing strategy that can either propel your brand to new heights or leave it stagnant in the digital noise. You may understand the importance of social media in today’s landscape, but the real challenge lies in effectively measuring the impact and gauging the success of your social media campaigns - and no, we’re definitely not talking about likes and follower numbers!
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How to build your personal brand on LinkedIn
LinkedIn is the ideal platform for building professional relationships. It’s instrumental in raising your profile and getting recommendations for your work, as well as for sharing professional content and staying up to date with industry news. But how can LinkedIn be used to build your personal brand?
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Beyond media relations: Why your PR Agency should be a key player in the C-Suite
Research is showing that on a global and national level, communication experts have finally ‘earned their seat at the table’ in the C-suite as strategic partners. This is undoubtedly good news but there can still be an additional barrier for strategic agency partners...
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