Navigating the waters of content creators: Working with the right influencers for your marine or outdoor brand
In the world of the great outdoors and the marine industry, authenticity and trust are crucial for a brand's success. Consumers seek out real experiences from experts and enthusiasts who live the lifestyle, making influencer marketing a highly effective tool for reaching this specific audience.
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ACE your PR strategy: The key to powerful connections and measurable results
At ADPR we know that our combined knowledge, passion and dedication gets our clients the results they need and deserve. We are the experts when it comes to creating valuable connections for growth within the marine and active lifestyle sectors, and we like to keep our fingers on the pulse - from understanding the intricacies of the industries we work in, to remaining at the forefront of new innovations within the world of PR and marketing. Whatever the challenge, we have the skills to solve it.
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The best and worst PR campaigns of 2024: A year of bold moves and epic missteps
2024 has been another cracking year in the PR world, with a plethora of campaigns gracing our screens – and we’re not quite finished yet!
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The Opportunities, Challenges and Risks of Using AI in PR and Marketing
Whether you are an early adopter or prefer the human touch, Artificial Intelligence (AI) is here to stay and is transforming the landscape of the business world, including Public Relations (PR) and marketing operations. While embracing AI into your daily working practices opens up new potential for businesses to optimise strategies, enhance customer experiences and increase efficiency, it's important for business leaders to understand the challenges and risks associated with its use, as much as the opportunities and benefits.
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How to make your B2B brand shine!
Let’s face it – some businesses don’t have the instant appeal like the latest tech gadget has or a trendy fashion brand might easily receive. However, just because a product or service isn’t flashy (or “sexy” as we like to use at ADPR), doesn’t mean it can’t be marketed with creativity to raise awareness and enhance appeal! In fact, the key to a successful marketing strategy is knowing how to elevate what might seem like an “overlooked” business, into a must-have solution for the target audience at hand via a tailored and individual approach.
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Setting PR campaigns up for success
At ADPR, we recently unveiled our ACE method – which is what we use when planning every PR campaign. We start by working through who the intended audience(s) is, where they are and most importantly, what motivates them to act. Using the audience data and insights, we can develop a communication strategy, to create campaigns that build the connections needed for growth and finally, continuously monitor and refine activity to reflect engagement and make sure you are driving action from your audience.
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