We are engaged!! And we have the data to prove it
2020 has shone a spotlight on work culture like nothing we’ve seen before. For the first time we have been physically disconnected from our colleagues on a daily basis and the familiarity of being in the same space as one team feels like a lifetime ago.
Read More
PR’s role in the battle against fake news and how to maintain brand integrity
In this time of fake news and propaganda the question of ethical communication has never been more important.
As the pandemic has developed, there has been a significant increase in the posting of fake news and false information, due to the algorithms underlying social media platforms. Researchers note that people naturally repost messages on the basis of their popularity, rather than their accuracy. Fact-checking has been unable to keep pace. Such false information is particularly dangerous because, as noted above, it tends to be retained for a long time, irrespective of the facts. Source: Schalit, N., 2020. The Conversation
Read More
Best campaigns of 2020
We all know it’s been a bit of a weird year (understatement of 2020?!), but one of the positives we’ve loved seeing is how creative some brands have become! Thinking outside of the box, planning and filming remotely, and making budgets work even harder than usual are just some of the ways we’ve adapted. In today’s blog, we take a look back over the last crazy year, and pick out some of our favourite campaigns…
Read More
The ADPR guide to keeping life fun in Lockdown #2 …without a quiz in sight!
Hands up if the thought of another Zoom quiz fills you with dread! Don’t get me wrong, we had a lot of fun organising (and winning!) quizzes during Lockdown Part One, but for us the good old Friday night Zoom quiz has lost its novelty factor for now.
Read More
Get actionable PR strategy in exchange for less than 30 minutes of your time – welcome to the launch of Revitalise & Grow (its free!)
And so it begins! Today we enter into lockdown 2.0 in England. Once again many businesses find themselves being forced to shut up shop after only just getting back on their feet. I feel for every business that finds itself in this situation, it’s not how any of us wanted to end the year. And with so much going on, I know it can be hard to find the motivation to push through and find the will to continue. But, as hard as it is, we must have hope. It’s a cliché but it’s true - we got through it before and we’ll get through it again.
Read More
Love to work in communications? Maximise your prospects with ADPR’s free careers advice and support
Everybody has been affected by the Covid-19 pandemic in some way and with a second lockdown coming into force, disruption to peoples’ lives and the overall economy looks set to continue for the foreseeable future.
Many businesses are facing difficult decisions about the future of their current work force, with thousands facing unemployment in a saturated jobs market.
Those between the ages of 16 -29 are paying a particularly high price with 55% of young people believing their options for the future have been significantly limited by the crisis. Scheduled gap years and internships have been postponed, jobs are sparse and those in higher education are concerned about their future prospects.
Read More