How to launch an email newsletter
Launching an email newsletter can be a daunting venture as it requires both creativity and diligence. Whilst email newsletters may have the misconception they are simply promotional emails that inevitably end up in junk, a well planned and well informed newsletter that adds value to your customers can enhance brand loyalty and keep you front of mind for future business opportunities.
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How to grow your newsletter list
One of the biggest challenges with launching a newsletter is building the number of contacts in your database. Read on for our top tips on how to make your newsletter a success ...
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The best and worst PR campaigns of 2022
It has been an eventful twelve months in the PR world, which has seen some fabulous (and not quite so fabulous) PR campaigns! Here's a run-down on what we think have been some of the best and worst PR campaigns of 2022 ...
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The five stages of PR planning
You can have all the best ideas and creativity in the world, but if you start powering ahead with tactics without decent planning and a firm strategy, the chances are it isn’t going to be effective and give you the results you want.
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Measuring the value of PR
A constant source of debate in the marketing world is the age-old argument of whether you can really measure the impact of PR and communications. Whilst there isn’t an easy answer, the short answer is yes, it is possible to measure the impact of PR.
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LinkedIn mistakes to avoid
We can all agree that social media has become an all-encompassing power in our daily routines. Not just used in our personal lives, social platforms have become a crucial and incredibly efficient tool for businesses to connect with their customers.
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