How journalists are using social media
Mutually beneficial relationships between PR professionals and the media is a two-way street of understanding. Indicated by the 2023 Global State of the Media Report by Cision, the most vital component to maintain and build fruitful partnerships with journalists starts with knowing exactly what the journalist’s core priorities are. The report uncovers how vital it is for journalists, that communications professionals disseminate accurate, authentic and meaningful stories for targeted audiences.
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Saving your marketing budget during economic crisis: Strategies for efficiency and impact
During times of economic crisis, businesses often face the challenging task of cutting costs to navigate through uncertain times. Marketing budgets are commonly among the areas targeted for reductions. However, cutting back on marketing efforts entirely can be detrimental to the long-term success of a business.
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Applying emotional intelligence to manage a media crisis
Even with all the planning in the world, as any marketing manager will know, a crisis can strike at any time and usually when least expected! Mastering the art of handling these challenges with finesse is crucial for safeguarding your brand’s reputation and one invaluable tool in your arsenal is emotional intelligence.
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What is brand trust and how can you build it?
Brand trust is fundamental to the success and longevity of your business – it helps you to win new customers and retain existing ones. It drives market share, profitability and builds your reputation. Read on for some actionable ways to start building brand trust today ...
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How to communicate sustainability and avoid greenwashing
Research shows that 66% of consumers would spend more on a product that comes from a sustainable brand, so it's no surprise that brands are making it a priority to communicate their sustainability initiatives. However, there's a fine line between sustainability and greenwashing - read on for just what this means and how brands can steer clear of it.
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How to foster creativity in-house
One of the most common myths surrounding creativity is that it’s a skill you either possess or you don’t. However, when you strip it back, being creative is simply about having the ability to bring something valuable into the world.
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