ADPR’s ultimate guide to blogging
While paid advertising and social media play vital roles in your marketing strategy, owning your media channels has never been more crucial. It's the power of owned media that truly sets your brand apart, establishing trust, authority, and long-term relationships with your audience. At the heart of owned media lies blogging—a dynamic platform that should serve as the cornerstone of your content marketing strategy. But why is blogging such a key ingredient in today's digital landscape?
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Writing for different audiences
When it comes to communication - one size definitely doesn't fit all! Whether you're crafting content for a tech-savvy Gen Z crowd or penning a persuasive piece for seasoned professionals, the key to success lies in mastering the art of versatility. By adapting your writing style to appeal to different audiences, you can tailor your message to captivate, engage and resonate with them.
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How to make thought leadership work for you
Successful thought leadership activity leads to increased brand credibility and authority. When executed in the right way, with the right audience and publisher, it can be incredibly beneficial to your brand.
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How to identify and appeal to your dream target audience
Understanding exactly who your customers are and what makes them tick is key to planning your communications. But how do you even figure that out?
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How to work with influencers within the ASA guidelines
Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes!
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What makes a good PR campaign?
Good PR campaigns take a lot of time and effort! When done right, running a successful PR campaign can be game-changing for any business – they can attract positive media attention and create a positive relationship with your target audience. When done badly they can negatively affect your brand and company reputation...
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