Employee fulfilment and personal growth – establishing the right balance in a changing world
Having a career is about so much more than just turning up for work everyday and fulfilling a duty.
According to research, the average adult will spend more than a third of their lifetime at work and thoughts of starting a new career will cross someone’s mind approximately ten times a year!
With an increased focus on maintaining good mental health and establishing a better work/life balance it’s important to find a career that is meaningful and fulfilling for the personal and professional goals we set ourselves.
What is Marketing Automation?
Automating your marketing is one of the smartest things you can do for your business.
Marketing is everything we do to create, communicate, deliver and exchange offerings that have value for our customers.
Marketing automation is everything we do to leverage marketing. By using software and tools to automate repetitive tasks, send relevant content to our customers and track behaviour we can save time, money and increase our conversion rates.
51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology.
It’s hot, it’s happening and we’re going to tell you why.
The best creative campaigns during Lockdown
Lockdown 2020 – whilst the world’s population were confined at home, many of the brands we know and love were busy getting their creative juices flowing. Whether offering support, customer incentives or boredom busting ideas there has been no shortage of clever, fun and quirky campaigns keeping us entertained when we needed it the most.
At ADPR, we love watching and admiring what brands around the world are doing with their marketing campaigns and the past five months have delivered some absolute gems.
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Creating opportunities for the next generation: Recruitment in the new normal
The Covid-19 pandemic has caused significant damage to the economy, resulting in widespread unemployment and the UK’s quickest drop in recruitment activity since 2009. In light of the recent news that the UK has officially entered into a recession, it’s understandable that recruitment may not be at the top of your to-do list, but getting the right people into your company now could bring huge benefits to your business in the long term.
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Top grammar tips for businesses
PR Apprentice at ADPR, Kira, recently attended a PRCA webinar on ‘Getting to grips with grammar’, highlighting essential grammar tips for business writing. Led by PRCA trainer and self-acclaimed grammar enthusiast, Emma Ewing, we will be sharing some of Emma’s top grammar tips for business, so you too can brush up on the basics to make your writing the best it can be!
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The best way to find out if you can trust somebody is to trust them
Trust is fundamental to effective relationships. It underpins all of the relationships we have with our loved ones, family, friends, colleagues and brands. Trust is balanced on a very delicate wire and some of the most valuable connections we make in life are won and lost because of it.
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