The best Christmas AD campaigns of 2024
The festive season is here! Christmas is all about togetherness, tradition, and, of course, some of the most anticipated advertising campaigns of the year. Every Christmas, brands pull out all the stops to create emotionally engaging, visually stunning and often heartwarming campaigns to capture the hearts (and wallets) of the British public.
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The power of partnering with a niche agency
Did you know that more than 85% of PR and marketing agencies claim to be creative, innovative, client-focused, results orientated and fun to work with? All essential agency traits, but such generic messaging can make it difficult for marketing managers to narrow down a shortlist of agencies that are best placed to represent their brand.
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ACE your PR strategy: The key to powerful connections and measurable results
At ADPR we know that our combined knowledge, passion and dedication gets our clients the results they need and deserve. We are the experts when it comes to creating valuable connections for growth within the marine and active lifestyle sectors, and we like to keep our fingers on the pulse - from understanding the intricacies of the industries we work in, to remaining at the forefront of new innovations within the world of PR and marketing. Whatever the challenge, we have the skills to solve it.
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The best apps to use to showcase your food and drink products on social media
Social media is more prevalent today than ever before! Social media usage in the UK is rapidly growing, increasing to 45 million active users in 2020, equivalent to over 66% of the UK’s total population – that’s a lot! These statistics really prove just how vital it has become to have a strong social media presence as a food & drink business.
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How to set up an awesome social media competition for your food or drink brand
The food and beverage industry is probably one of the most competitive business sectors. With so many big players and a plethora of exciting start-ups, it is becoming increasingly difficult for food and drink companies to get their brands recognised, particularly if they don’t have a huge marketing budget!
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Toast success with ADPR’s definitive guide to Food and Drink PR
Food and drink. Whether it’s fuel to help get things done or you’re planning what’s for lunch whilst eating breakfast, the food and beverage sector is competitive. So, whether you are an artisan start up or an established FMCG brand, you’ll need to really know your target audience and what affects their purchasing decisions. Having an enticing food and drink PR strategy is part of making sure that your product is always first on their shopping list!
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