Keeping you up to date

In any competitive market, the key to differentiation often lies in how a brand connects with its audience.

Last week, ADPR hit the road and headed to the Caravan, Camping & Motorhome Show 2025 at the NEC — one of the UK’s largest showcases of all the things an outdoor adventurer might need. The annual event brings together industry leaders, brands and enthusiasts, providing the perfect opportunity to explore the latest innovations, connect with sector friends old and new while getting a glimpse into the future of camping and touring. Here are our key takeaways from an action-packed event.

For decades, traditional print media was the backbone of public relations and communications strategies. Securing a feature in a national newspaper or a glossy magazine was often the ultimate goal for brands looking to build credibility and reach their audience. But with the rise of digital media, social platforms, and online influencer marketing, the landscape has since shifted dramatically. So, is print media on its way out? And what does the future look like for navigating the ever-evolving media landscape?

Another Winter season is in full swing, which in the Helly Hansen PR world only means one thing – another International Ski Patrol Day and another press trip! For those who have been living under a rock, the global ski brand, Helly Hansen launched an appreciation day for ski patrollers everywhere four years ago.