Tariffs, Trade and Tough Calls: Marine marketing in the current economy
The global economy is shifting again and shaking business confidence. With the new U.S. tariffs introduced this month (although as we post this a 90-day pause has been introduced), marine businesses that rely on international trade are facing fresh challenges, from increased production costs to disrupted supply chains.
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Why your outdoor brand isn’t getting noticed – and what to do about it
You’ve put your heart into building an outdoor brand that stands for something - connection, adventure, sustainability, freedom. So why does it feel like you’re shouting into the void?
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When your in-house marketing team needs backup: Five signs it’s time to bring in agency support
You’ve got a talented in-house team, a solid strategy, and plenty of ideas. But somewhere along the way, your to-do list keeps growing, results are harder to track, and that wish list of big-picture campaigns keeps getting bumped down the queue. Sound familiar?
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Paid media vs. earned media: what’s the difference and why it’s important
In today’s competitive media landscape, understanding how to effectively reach and engage with your audience is critical for any brand. For many businesses looking to raise brand awareness with the key audiences, two core strategies come into play, paid media and earned media.
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Social media shake-up: key changes you can’t ignore in 2025
With the end of the financial year approaching, we thought was a great opportunity to discuss the social media updates that have happened so far in 2025, which might form part of communications strategies for the new financial year.
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The power of storytelling in the outdoor sector: How to build an emotional connection with your audience
In any competitive market, the key to differentiation often lies in how a brand connects with its audience.
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