Marine and outdoor specialist communications agency, ADPR, has been signed to deliver the PR and communications for British performance boat manufacturer, Fletcher, across the UK, Ireland, and Europe.
After an exciting year of development and expansion for Fletcher, the iconic marine brand has enlisted the award-winning support of ADPR to manage its reintroduction to the UK market, alongside a series of game-changing new launches. The team are creating a packed campaign of brand-raising opportunities and creative storytelling by showcasing current and new products across earned, owned and social media channels.
Ed Ahmed, Chief Product Architect at Fletcher, comments, “We have been busy in the factory fine-tuning a range of new launches and updates for the world, and we are looking forward to drawing on ADPR’s expertise to help us grow brand awareness across the UK. ADPR’s professional and creative approach and the team’s knowledge from working with other global marine brands attracted us to work together.”
Established in 1960, Fletcher has established and maintained a worldwide reputation for the quality, innovation, and technical excellence it brings to the performance boat market. The brand is well known and loved for its iconic Arrow range, which was first introduced to the market in 1960 and has now sold more than 50,000 worldwide.
Jenny Walford, Acting Managing Director at ADPR, comments, “We are delighted to be working with Fletcher, particularly at such a pivotal point in the brand’s history. We look forward to creating new content about Fletcher’s impressive advances in technology and products. With the boating season around the corner, we are thrilled to be adding another marine brand to the agency portfolio.”
For more information about ADPR, please visit www.adpr.co.uk.
For more information about Fletcher, please visit www.fletcherboats.co.uk/