At ADPR we know that our combined knowledge, passion and dedication gets our clients the results they need and deserve. We are the experts when it comes to creating valuable connections for growth within the marine and active lifestyle sectors, and we like to keep our fingers on the pulse – from understanding the intricacies of the industries we work in, to remaining at the forefront of new innovations within the world of PR and marketing. Whatever the challenge, we have the skills to solve it.
We also know that PR has a reputation issue of its own. It’s often described as being a ‘dark art’ and confusion can easily set in about exactly what people are buying, where the value lies and most importantly how to demonstrate a clear return on that all important investment.
To make life easier for our customers we have honed and refined many years of experience to create ACE – a unique, tried and tested formula that guarantees maximum audience impact and a clear return on investment.
Put simply, Audience insights + Connections + Engagement = Growth. That’s ACE!
Let’s take a deeper dive into how each element works.
Audience insights – You can’t create magic without digging into the data:
Arguably the most important piece of the puzzle, audience insights sometimes get overlooked in the rush to delve straight into planning those creative ideas (aka the fun bit!), but this will never happen with ACE in charge. Data and insights are critical when it comes to creating a communication strategy that works in harmony with your business objectives, so it’s essential to know as much as we possibly can about the audiences we are creating for.
Using a combination of the data you own, desk research and our own specialised software, we spend dedicated time analysing as much information as we possibly can to pull out the key insights for your target audiences. This includes looking at who your audiences are, where they are, how they like to be communicated with and what captivates and motivates them into taking action.
Creating connections – It’s all about who you know:
It’s impossible to build a successful business without having the right connections in place. It’s not just about connecting directly with your customers or prospects either. Creating connections with employees, suppliers, media, government bodies, communities and investors (to name a few) can be equally important.
Each business is different, but ACE enables us to use the audience data and insights to develop a bespoke communication strategy, using our creative flair to craft campaigns that build and strengthen the specific connections your business needs for growth. This includes looking at the right channels and tactics that are bespoke to your business and audiences, along with story planning for the months ahead.
Measuring Engagement – Know the value and impact from your investment:
It’s all well and good knowing that communication is happening, but how do you know if it’s working? The biggest criticism of PR agencies is their inability to accurately measure results and show a commercial return on investment. ACE busts this myth, and all our campaigns begin and end with measurement in mind. We believe that PR reports should stand up to boardroom scrutiny and are always proud to showcase our value.
We continuously monitor and refine activity to reflect engagement and make sure we are driving that all important action from your audience. We are trained to the highest standards and were one of the first communication agencies of our size to receive an AMEC (International Association for the Measurement and Evaluation of Communication) certificate in measurement and evaluation.
The specific success measurement metrics we use will depend on the campaign plan and your businesses specific objectives but could include: social engagement, social reach, social click throughs, impressions, conversion rate, media audience reach and quality, domain authority, key message inclusion, backlinks, enquiries and purchases. The list is extensive, and we work closely with our clients to develop the metrics that matter to them.
We know what it takes to be ACE and we are proud to share the formula behind our success. We hope you like it as much as we do! You can find out more by visiting www.adpr.co.uk. We love nothing more than chatting to other businesses, so if you’d like to have an informal chat with us you can do so by contacting hello@adpr.co.uk.