Chatham, the market leader in marine and country footwear, today announces a three-year partnership with British country clothing brand, Joules.
Starting from the Summer 2024 season, Chatham and Joules will be launching a joint footwear collection, which compromises of three seasonal deck shoes, showcasing the best of both brands.
Using the highest quality of materials, the new collection features a canvas deck shoe in pink, blue and green for women – Jetty – alongside Pier, a women’s moccasin deck shoe made in tan nubuck and Boardwalk for men, a moccasin nubuck deck shoe in tan/navy. Prices start from £59 and perfectly blend the design characteristics loved by Chatham and Joules customers.
The collaboration comes at an exciting time for both Chatham and Joules, as they enter their 35th year of business, and Chatham begins its next chapter, following a rebrand for 2024. Designed collaboratively, the collection features elements which customers would expect from Joules, including pastel colours and its iconic, pinstripe lining on the inside of the garments.
Philip Marsh, Managing Director at Chatham, comments, “I am very proud of the collaboration between Chatham and Joules – it is one that we have been excited about for a long time and one that makes perfect sense. Both brands were born from a love for the outdoors, and we look forward to sharing this new collection with our customers.”
Tom Joule, Founder of Joules, comments, “What a great collaboration between Joules and Chatham. As a fellow British brand with countryside and coastal heritage, Chatham immediately understood our brand values – we’re both connected in our love for classic styles with a contemporary twist.
“The collection has been handcrafted from quality materials with each pair carrying carefully considered details. I probably shouldn’t have a favourite, but the preppy pastel colour, canvas construction and sporty, striped lining of Jetty will be the star of our Summer collection.”
The exclusive, Summer capsule collection will be available to purchase from March 2024 and will be available from selected Joules stores, retailers and online.