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Seeing is believing in San Remo
How we got international marine & lifestyle journalists up close & personal with Fairline's new Targa 53 GT.
See the resultsWorking with ADPR was an effortless process. They helped us focus our ideas and objectives into a comprehensive strategy and plan that fitted with not only the company objectives but also the size of the team and available budgets. The sessions were well run, inclusive and fun. They challenged some of our preconceived thinking and allowed us to explore new methods and opportunities. For anyone thinking they need some support in their marketing, even if like us they have an established team but need some time to focus on and explore ideas, then ADPR are highly recommended.
ADPR designed and hosted a two-day strategy session at the office. The SS&L team were in full control of ultimately setting the strategy and plans, with ADPR’s role to facilitate and offer expert guidance to achieve the desired outcomes.
Through a series of activities, we spent time looking at the organisation’s vision, mission and purpose, and creating a unified brand voice for SS&L across its core audiences, all in line with the new business plan.
Purpose is the “why” behind a brand and the real reason why a company exists. A clear purpose creates a fulfilled and engaged team and inspires trust among a target audience, in this case SS&L’s learners. Its vision statement needed to include what it was hoping to achieve and the mission statement(s) are the actions it will take to get there.
It is also important to create a brand voice that reflects the company and appeals to the target audience(s). We spent time discussing brand guidelines for written work, that can be applied across all channels, ensuring the messaging and ‘voice’ are consistent.
The marketing strategy helps you choose, prioritise, plan and execute projects to influence profitable customer action. Marketing is not just about producing content. Marketing is about producing content that produces results!
Our afternoon session focused on targeting the right audience with the right content and the right level of effort, but also helped the team to understand the impact marketing projects have upon the growth of the organisation. We focussed on:
After looking at the overarching strategy, for day two we looked at the tactics to deliver it. This is the bit people tend to enjoy the most – time for creative ideas!
Our aim was to have the bones of a 12-month plan that the SS&L team could build upon. This session included:
ADPR also provided templates for the team to take away and use as needed, which included:
The SS&L team were able to utilise the skills and experience of the ADPR team to refine the purpose statements and tone of voice, develop a new marketing strategy, and create a tactical plan of content and outputs for the year. We also provided support after the session, for the team to bounce ideas off the ADPR team and discuss plans for moving forward and presenting the new plan to the management team.
How we got international marine & lifestyle journalists up close & personal with Fairline's new Targa 53 GT.
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See the results